The LAB | May 29, 2023

Not All Social Media Management is the Same

Getting your business found online is important in today’s business environment if you want to garner success. Having a website, being on social media, or perhaps selling on an e-commerce platform helps a lot in growing your business beyond your physical location.

Not All Social Media Management is the Same by Accentuate Web Design and MarketingIn this article, we’re paying attention to social media and how its management can impact your website’s visibility. Social media enables you to connect directly with your audiences, rather than hoping they’d come to you. You can message them directly, respond to their posts, answer questions and build lasting relationships.

How will you go about it if you don’t know where to start? Perhaps you’re crunched for time running your business daily to create or tend to your business’s social media presence.

A clear choice is to hire a social media management service to handle it for you. They have the skills, expertise, and technical know-how to go about it, but at what cost? Some social media managers charge $600 per month and others charge $600 per week, others charge even more. How do you pick which one to use?

In social media management circles, the answer is simple, it revolves around the saying ‘You pay for what you get.’

We at Accentuate Web Design and Marketing are not just specialists when it comes to creating or re-designing websites that are beautiful, functional, and responsive. We are also digital marketing specialists who focus on gaining online conversions through your website and the use of social media to improve your online presence, build brand awareness, and increase sales and customer loyalty.

Consumers now seek and demand seamless online experiences that suit their lifestyles. Social media plays a big part in getting customers to find you and making them decide to do business with you.

Our web and marketing specialists make a conscious effort to enhance your customer’s journey to build trust and rapport, so they feel comfortable engaging with you, not just by following you, but to ultimately make them convert.


More Followers Does Not Mean Sales.

Let’s say you’re not getting the sales you expect despite having 10,000 followers. If your current marketing strategy does not include a strategy to convert your followers into customers, you won’t get the conversions you want even if you gain 10,000 followers more. That’s just real talk.

There’s no point in convincing yourself of the false narrative that having more followers will automatically get you more sales. When looking for a social media manager, look for one that not only will get you followers but also one that can get your followers to convert into actual consumers for your business.

For example, you could have 100K Instagram followers, but if only 3 to 5 are interested in your business or product, then they’re not a valuable audience.

Another example is an entrepreneur who does not want to build their brand slowly. They just went ahead and bought an Instagram account with 10,000 followers and above. Their flawed thinking is, that this automatically translates into 10,000 prospective clients who could jump into what it is they’re selling.

But reality bites that regardless of their follower count, no one was commenting on their offers, nor interested enough to close a sale. Upon closer analysis, the reason is the social account had the wrong demographics. Their product is tailored for middle-aged men and women, but the account’s followers were made up of boys and girls in their teens.

To make matters worse, they had no business marketing on Instagram at all, as their target audience is more active on Facebook. Keep in mind that social media following does not automatically translate into patronage. If you are marketing to the wrong set of people and on the wrong platform, you’re no different from a talented musician performing to a deaf audience. 

Regardless of what it is you’re selling, your marketing strategy has to be focused on converting followers your business can uniquely help. Not only do our Social Media Specialists provide what you need with your social media content, but we will also help you to interact with your Ideal Client to make sales on the correct social media platform. 


Action Driven Content vs. General Content.

Great content can create awareness, interest, desire, and action in an audience. To define, general content is basic and simple content that is used on most pages of your website.

On the other hand, action-driven content is probably the easiest content to understand, but it is also some of the most difficult to produce. An action-driven content is designed to get people to take action.

Social media, such as websites and blogs, thrive and rely on content. But what is the point of posting statuses and links to articles just for the sake of it? What we do notice from clients who come to us is the lack of consistency with most of their social media pages, which could be detrimental to their audience reach and overall engagement.

For example, in the automotive industry, specifically car dealerships, they post content that’s irrelevant and doesn’t fit into the company’s message. The point, of course, is to sell cars, but without content that gets customers to engage, it’s best to not post anything at all.

When creating content, your customer’s needs must be your top priority to motivate them to take the next step in the buying process. Many businesses focus on posting content that doesn’t matter, quite frankly because most of them don’t have a social media manager.

By not taking advantage of using a social media management service such as our social media and marketing specialists, you’re giving your competition an edge in taking customers away from you.

Since we’re talking about “actionable,” it’s only natural to bring up the significance of Call-To-Actions in making your content convert. Your copy can direct your readers to what you want them to do. 

What you need is a social media manager who knows the importance of telling a story, along with being consistent when it comes to posting content. It is up to your social media manager to see your business’s potential and start marketing them effectively. Other businesses have figured it out, so there’s no reason for you just to wait.


Last Minute Content Creation or Content Strategy?

To put it simply, a content strategy is the guide to everything you get to create. It lives just below the surface of your content and drives it, always ready to be referenced by you and your team. 

Sometimes, it may seem that defining content is an easy task. However, it’s more than just a facet of digital marketing. We see resource guides or blog posts and think about content. In defining “content,” it’s important to note that product descriptions, graphics, and mission statements are also content.

But who will create your content? Although this might be a simple answer if you’re a small company, flying solo, you might be working to write great content yourself. But where and when will you put it out there that will generate the impact you want?

The social media manager you choose should be able to be strategic with content creation with guidelines. It must follow through with a monthly, quarterly, and yearly strategy created for your business, ensuring content that goes out is in line with the growth you are looking for in your business.

It is important to remember that cohesive content creates trust from your readers, and improves engagement and the authority of your site. Furthermore, consistent and intelligent content does a lot to improve your SEO rankings as well.

Of course, your social media manager should be able to conduct ongoing auditing and revising to keep your content fresh and relevant, monitor its performance, and respond to it as needed.



Social media management services, such as what we provide at Accentuate Web Design and Marketing, offer complete and customised management of your social media aimed not only at gaining followers but also at converting them.

Yes, prices for social media management indeed vary, and prices vary from agency to agency. If you answer “YES” to any or all of the following questions, then social media management services might be for you:

      • Are you finding it difficult to find time to do social media?
      • Do you want your social media followers to convert into customers?
      • Do you want to improve your presence on social media platforms?

Keep in mind that our social media management services at Accentuate can provide you with quality content and engagement across your social media platforms. So if you are also looking for online advertising assistance, you can use our services for that too. 

With our specialists’ help, we can provide you with the management of your social media presence, the right way. With targeted postings, sponsored ads, and a wide range of social media tactics, our services can bring your social media game to the next level.

Don’t obsess over optimising the number of views you get on your posts, instead concentrate on making your viewers care about your brand. At the end of the day, it’s the only way you’ll drive results to your end goal.

Get in touch and talk to us. We would love to help you and handle your social media.

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