What is SEO and Why Your Business Website Needs it?

Every business must invest in SEO. Short for search engine optimisation, SEO is the process of improving the quality of your website to help maximise the organic traffic from search engines like Google, Yahoo and Bing. The goal of SEO is to rank your website on the #1 spot on search engines, or at the very least on the first page. If your website is not optimised for the search engines, you are losing money. Here’s why…

People are Using the Search Engines

Today’s smartphone-savvy, digitally connected consumers rely on search engines to find everything from software providers and restaurants to plumbers and electricians. More than 2 billion people are online. Interestingly, 93% of online activities begin with a search engine. 40,000 searches are carried out every second.

This means that no matter the industry you are in, it’s highly likely that your target audience is searching for products/services like yours on Google. If you’d like to attract them to your website, you need SEO.

SEO Generates Quality Traffic

Traffic from the search engines is spot-on traffic. After all, people are searching for answers and solutions to their problems. These are people ready to take action.

You don’t have to push ads to persuade them to buy. Search users are already primed and interested in your products/services.

SEO is Cost-Effective

SEO is free. Investment in SEO costs far less than advertising. The only costs in SEO are the fees you pay to your SEO agency. Unless you know the ins and outs of SEO, you are going to want to hire an SEO agency to explode your rankings and boost sales.

SEO Builds Credibility and Trust

Online users trust Google. They use the search engine every day to find what they’re after. A high ranking in search engines affords your business inherent trust and credibility. 32.58% of all search engine clicks go to the #1 listing in the SERPs. A top spot in the search engines gives your company credibility. And when people trust you, they are likely to buy from you.

Your Competitors Are Doing It

Even if you are seeing good sales figures despite decent to an almost non-existent online presence, there’s no reason to get complacent. If you are not ranking at the top of the search engines, your competitors are. By not investing in SEO, you are effectively sending potential customers to your customers.

SEO Gets 90% More Clicks Compared to PPC Ads

SEO beats paid advertising hands-down. Organic listings receive 90% of the clicks. A lot of users ignore paid ads. That’s perhaps because of the trust in the search engine algorithms. By investing in SEO, you are likely to see more traffic compared to advertisers for the same keywords.

Contact Accentuate Web Design & Marketing Today!

Here at Accentuate Web Design & Marketing, we not only build mobile-friendly, user-friendly and conversion-ready websites, but we optimise them to ensure they are primed for success. Discuss your SEO requirements today! Call 0457 444 589 now or fill out our contact form, and we will call you back in no time!