It is not difficult to see why the majority of small businesses use social media primarily as a marketing tool. More than half of the world’s population is active online, and hundreds of millions of users are active on various social media platforms. With that in...
To launch a successful social media promotion campaign would require careful planning and in-depth strategizing in advance. If you happen to have a new service, product, feature, limited offer, etc. that you want to capitalise on, there are always plenty of reasons to...
It is always best to be guided by rules. There may be some people who may not subscribe to the idea, choose to be mavericks, and not be encumbered by rules. But even mavericks unwittingly make their own rules that they unconsciously set as they go around doing their...
You have probably seen that pervasive ‘#’ sign called a hashtag in social media posts. However, you are bewildered what the symbol does, or what it can do for you and your social media posts. You see a lot of people and businesses tossing around hashtags such as...
There is no question in today’s business that social media has a positive impact on increasing brand awareness and generating leads. This works well as long as a particular business has a sound social media strategy. The first thing that companies on social media have...
Today’s businesses who are in touch with the times know the importance of social media. And it is no secret that businesses employing social media to increase brand awareness and generate leads should have some sort of social media strategy. But more often than not,...
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The Lab: Marketing Formula
Get real results for your business using digital marketing.