While the value proposition paints a picture of your company, your vision statement outlines what your organisation wants to be. It is oftentimes inspirational that include your vision for the company’s direction for its near and long-term future. Oftentimes, the term...
Some brands consistently deliver delightful experiences like magic for their customers. Other brands base the experience on which employees pick up customer’s calls. You might ask how some brands consistently get it so right, while others get it so wrong. The answer...
Not all brands are successful in using social media networks. However, brands that are succeeding in planning and building promotional campaigns on social media aren’t just playing the numbers game. They are allowing social media to do what it was designed for, and...
A website helps in boosting your brand and online presence and is also a powerful marketing tool for your business. Your website is an important asset that your business must invest in to make an impact and be successful. The features Angie shares in this episode can...
How do you ensure that the messages you send to customers are memorable? Does your brand make a holistic impression on them? Answering the questions positively begins with defining your brand voice. The question is, how do we accomplish this tricky goal? As important...
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