It is not difficult to see why the majority of small businesses use social media primarily as a marketing tool. More than half of the world’s population is active online, and hundreds of millions of users are active on various social media platforms. With that in...
For a content creator, no matter how many pieces you’ve created, it is always important to keep in mind to think about your target audience before even drafting your next piece of content. It is not uncommon for a content creator to, slowly but surely, stop talking to...
To launch a successful social media promotion campaign would require careful planning and in-depth strategizing in advance. If you happen to have a new service, product, feature, limited offer, etc. that you want to capitalise on, there are always plenty of reasons to...
The world of social media analytics, from follower counts to post engagement percentages, can be a confusing venture to go in and wade into. And on top of that, it seems that a new and important metric is being created every week. You are then left in a quandary on...
It is always best to be guided by rules. There may be some people who may not subscribe to the idea, choose to be mavericks, and not be encumbered by rules. But even mavericks unwittingly make their own rules that they unconsciously set as they go around doing their...
Who today does not using Facebook? So why should you use Facebook to put ads on as part of your digital marketing strategy? This is the primary topic Angie discusses in this The Lab Video series. Join Angie as she gives you reasons why you should consider using...
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The Lab: Marketing Formula
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The Lab: Marketing Formula
Get real results for your business using digital marketing.
