Facebook remains to be the most dominant social media platform. As part of your marketing mix, characteristics like your page’s location, messenger, featured images, and boost. These should be considered in optimising your Facebook Page. Heads up, since Facebook is...
People spend a lot of time on Instagram. Scrolling through their feed, socialising online with their friends, and checking out a business Instagram account. According to Instagram, over 60% is users discover new products on the platform. About 200 million users visit...
Once upon a time, the sign ‘#’ was a simple pound sign, a number sign, or a hash mark. Hashtags or symbols like “#” are an essential part of social media that can help your business in ways you can only imagine. Since social engagement is the name of the game these...
Is your business currently on a ‘plateau’ or maybe you’ve hit an all-time low? Trust me, it happens. This is especially true when we experience a catastrophe, such as this Coronavirus pandemic, which has created and has been creating havoc in the global economy. This...
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The Lab: Marketing Formula
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