Once upon a time, the sign ‘#’ was a simple pound sign, a number sign, or a hash mark. Hashtags or symbols like “#” are an essential part of social media that can help your business in ways you can only imagine. Since social engagement is the name of the game these days, when it comes to achieving social media marketing success, hashtags are a great method to get the traffic numbers you want for your business!
A hashtag is a prompt find for label content for those who are interested in the same topic. The hashtag first shined on Twitter in 2007, but these days you can use hashtags on other social media platforms such as Facebook, Instagram, LinkedIn, Pinterest, as well as Google+. Anyone sharing thoughts or ideas on a relevant topic can add the hashtag label to their message on that same social media platform.
A hashtag can bring you great social media engagement boosting your brand’s social media engagement through likes, shares, comments, and new followers. Whichever social media platforms your brand uses as part of its social media strategy, knowing how to use hashtags will give you lots of help for your business to reach out to more and more people who are keen to read your content.
Creating a brand hashtag can be an opportunity and an effective way to promote your business and drive the conversation. Using a few popular hashtags can be another way to help potential users find your brand. A unique hashtag can either be generalised or very specific, and it makes your message stand out to potential users who find the hashtag valuable. The more you use a specific hashtag, the greater your chances are to grow an audience. Of course, give your hashtag some time to catch and always remember, that consistency is always the key.
It is important also not to overuse these hashtags, one to three hashtags would suffice. It is for this reason that using overly lengthy hashtags may seem scattered and unprofessional. Nothing turns people off more than lengthy and vague hashtags. We all want our audience to be able to read clearly and concisely.
Hashtags are constructive because they put a particular matter at your fingertips and allow you to search hassle-free information you want to look at. Hashtags are effective to be used in these examples:
- Asking questions
- Digital publication announcements
- Event Information
- Marketing industry topics
- Personal thoughts, achievements, updates
- Special Offers
- Trendy industry articles
- and many more
Strategizing Hashtag Use for Your Business
Right now, let’s get to the strategies on how you can use hashtags for your business. There are three (3) key marketing strategies for hashtags, which are:
1. Brand and Campaign Hashtags
These are for you to market your brand and promotions. Your brand hashtag defines your business, while the campaign hashtags are for your marketing campaigns to promote this short-term promotion. You may want to keep your brand hashtag consistent and unique, make it relatively short and easy to remember, and use it on all of your social sites. Last of all, monitor how your audience responds by using them.
2. Trending Hashtags
Have you seen Twitter’s “Trends for You?” These are the most talked about right now and are very popular. However, one trending hashtag can go within minutes to an hour because they are constantly changing in real-time. Monitor trending tags by using the sites, and be sure to be quick in using trending tags to get more exposure for your brand.
3. Content Hashtags
These are not necessarily trending. These hashtags are relevant to your post content, it help improve the SEO of your posts. There are a few categories of content hashtags like product hashtags, lifestyle hashtags, event hashtags, and location hashtags.
It is both easy and fun to use hashtags, especially with your business. You use them to brand your business and campaigns, you catch real-time trending updates, and mostly you expand the reach of your content and updates! You will be overwhelmed when your audience starts to use your hashtags like they are the ones promoting your business just by simply using your hashtag.
Do You Want to Maximise Your Digital Presence?
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