If you have ever had talks about digital marketing, then you might have heard more than once, when the conversation shifts to the term, Search Engine Optimisation, or simply, SEO. You may have a pretty good idea that it is that important when it has a direct relation...
A business’s logo is an easily recognisable graphic symbol that identifies a company and is an integral part of that company’s branding and (visual) brand identity. Your logo is a vital business asset and one of the most important tools you can use to graphically...
More than a decade or so ago, the thought and concept of utilising social media in running a business was foreign. In today’s fast-paced world, small businesses are in a constant search for ways to gain market exposure and ways to improve their marketing plans. In the...
Content plays an important part in any website and branding design. How these words are presented is crucial and should be carefully used so that they create an impact on those who see them. An average website consists of 90 percent typography, developed to make it...
You have invested a considerable amount of resources and posted it all on your website and the company’s social channels, and then, nothing. Content marketing is more than just developing and producing some nice video pieces, podcasts, or blog content and...
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The Lab: Marketing Formula
Get real results for your business using digital marketing.
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