Your potential clients are looking for electricians in your area. But how certain are you that you’re being seen by the right people? Your competitors know this too, which is why they’re probably doubling down on their efforts as well.
As an electrician, you need to have as much exposure as you can to keep your business growing. But you would have a hard time achieving that if you neglect your keywords or SEO in general. Neglecting SEO would result in poor search engine ranking. The algorithm determines the website that would appear first on the search results, and without SEO, you are putting your business at a significant disadvantage as people within your area would have a hard time finding you.
However, maintaining an online presence for electricians is not just about generating leads. It can also boost your credibility, connect with your target market, and showcase your services. All these ultimately lead to having more eyeballs on your website and more clients for your business.
Now where do you start?
You’ve probably looked at the statistics on your website to gauge your performance. That’s already a good starting point.
The next step: perform strategic keyword research. This is vital for you to ensure that your business appears in local search results. So if someone is looking for an electrician in your area, your business will be the first one they’ll see.
A recent study revealed that the first organic search result on Google had a click-through rate of a whopping 28.5%. This shows how important it is to rank higher in search results.
Good local keyword research will reveal the keywords that are often used online by people within your local niche. Using these keywords on your website will ensure that your business will not just appear in search engines—but will also rank higher.
Here’s What You’ll Do With Those Keywords…
Once you’re done with keyword research, the next step to improving your local search rankings is through On-Page Optimisation.
This step ensures that the content of your website has the appropriate answers to people’s online searches and queries. This is also a great way for you to assist the search engine and algorithm in analysing and matching the right search results.
In simpler terms, you want to incorporate the necessary keywords into your website’s content. Aside from including the keywords in your website’s copy (which you probably know already), here are some on-page optimisation best practices:
- Include Keywords in Meta Tags – When potential clients search for electricians in your area, the meta description will give them a brief overview of what your page or blog is about. Make sure to use the necessary keywords and appropriate hooks to entice people to click on your website.
- Be Mindful of Headings – A heading that speaks about what the page or blog is about while maintaining appropriate keywords has a higher chance of getting more clicks on search engine results. So be sure to optimise your heading following your keyword research.
- Don’t Forget About Image Alt Attributes – Including images in your blog helps your readers visualise your content. But to help the search engine understand and describe that image, you would have to use an “alt” attribute. This allows the search engine to have context about your site and will help you rank higher in search results.
Through on-page optimisation, you’re increasing the chances of your page ranking higher in local online search results—simply by helping the search engine understand the content of your website.
Of course, there are more things that you should know about on-page optimisation. If you’re interested in getting more information, check out The Lab where we share the secrets to all things SEO.
Don’t Forget About Google My Business Listing
As you know, many clients rely on search engines to find the electricians they want to work with. Not listing your business on Google My Business (GMB) is a sure way to remain out of sight from your potential clients.
But listing your business on GMB is not enough. You must ensure that your listing is optimised. Here’s our best tips to make sure that you have an optimised Google My Business listing:
- Accurate Information – You must include accurate information about your electrical services business like your Business Name, Address, and Phone number (NAP). You may also add a description that best describes the nature of your business to help the algorithm understand your content’s relevance in local search queries.
- Content Creation – Similar to other social media platforms, GMB also allows you to post content related to your business. Regularly posting can help you build brand awareness and improve your local SEO rankings.
- Leveraging Client Reviews – One way your clients can know more about your work and reputation as an electrician is through client reviews. Your clients may share their feedback on GMB, which will boost your reputation and trustworthiness as an electrician.
- Share Photos of Your Business – As an electrician, you may include photos of your past work. For instance, you may include before-and-after photos of a modern lighting fixture that you have worked on in the past. This will give potential clients a sense of what they can expect from working with you.
By listing your GMB and optimising your strategy, you’re essentially opening up your business to more local clients using a free tool that boosts your local SEO ranking.
Content Creation for Electricians
A great way to drive more traffic to your website is by creating content that resonates with your potential clients. As an electrician—you’re probably targeting homeowners, small business owners, and real estate professionals. These individuals are always on the lookout for good electricians to work on their property, so this is a great opportunity for you to position yourself as a knowledgeable and trustworthy electrician in the area. One way to do this is by writing blog posts that offer valuable information and insights into electrical issues and solutions. You could also create videos demonstrating proper maintenance or safety tips for electrical systems. Additionally, incorporating design tips for electrician websites can help attract and engage potential clients, making your website a valuable resource for anyone in need of electrical services.
Posting blogs is a good way to start. You can begin writing informative blogs like How-to Guides, or something practical like Energy Efficiency Tips. Content like these two aims to establish your credibility as an expert in the niche. But don’t forget to include the necessary keywords both in the headline and the copy body to ensure you’re helping build up your SEO ranking.
Another good subpage to include in your website is the Service Page. This page will highlight the services that you offer as a local electrician—which would allow potential clients to know exactly how you can help them out. But don’t just simply talk about the features of your service. Talk about the benefits as well! This is an effective way for you to include content creation by highlighting how transformative and innovative your services are.
For client resources, you may also include an FAQ page where you will address the common questions that potential clients might have. These might include general service questions and safety and compliance concerns. Creating an FAQ page is a powerful method to boost your search rankings by including SEO keywords in the copy. This ensures that you’re not only saving your time from repeated inquiries, but you are also boosting your page while building trust with your potential clients.
And lastly, don’t forget about backlinks. As an electrician, every chance of exposure is important, and you want these exposures to lead potential clients to your website. This is where backlinks come in. Not only does this improve your search rankings, but it can also increase your traffic. Aside from GMB, you may also want to list your business in local directories like True Local and Hipages. This can greatly improve your online visibility and provide valuable backlinks.
But All These Efforts Would Be Useless Without…
An optimised website. When you drive clients to your website, you need to ensure that you’re giving them a smooth user experience. A fast-loading page with a seamless user experience is more likely to convert. This is also an effective method to boost your search rankings since Google and other search engines favour fast-loading websites.
So Keep These Things in Mind:
As an electrician who’s looking to build up their local search rankings, there is a clear pathway for you to do so. You may start with proper keyword research, which will enable you to optimise your page effectively. But it doesn’t stop there. You must also create content that resonates with your audience, as this can build your credibility as a local electrician in the area. You should also consider enlisting your business on Google My Business and other local directories as this can boost your search rankings and provide you with valuable backlinks. But again, all these efforts would go down the drain without a smooth website.
At this point, you’ve probably invested a lot of time researching more about Search Engine Optimisation, and hats off to you for actively looking for ways to grow your business. But doing everything on your own can also be detrimental. Imagine all the time you’re putting into research when you have the best solution available: working with a trusted expert. This option allows you to focus on what’s important, which is managing and growing your business.
Here at Accentuate, we recalibrate your search engine rankings with one thing in mind—bridging the gap between you and your potential clients. So if all these seem overwhelming, then you might want to consider handing us this side of your business so you can see guaranteed results not only in your SEO performance but with your website’s quality as well.
If you’re ready to level up, then you can start your journey with us here. We’re looking forward to connecting with you!
