by Eden Brownlee | Aug 19, 2021 | Categorized
Building Newsletter Audience Base Among the biggest expenditures a company may spend on is advertising and marketing. Knowing where to invest marketing dollars is key. Few marketing avenues can deliver a significant return on investment than newsletters. While it may...
by Eden Brownlee | Aug 12, 2021 | Categorized
In today’s fast-paced world, every moment is a precious commodity. The idiom ‘time is gold’ can never be held more true, especially if you own a laggy website. Every 1-second delay in page load time can lead to a significant decrease in page views and loss in...
by Eden Brownlee | Aug 5, 2021 | Categorized
Seasonality is a constantly changing trend. You can leverage the fact that even if you do not have a seasonal business, your customers react to a particular season in predictable ways. There is a widespread misconception among business owners that digital marketing is...
by Eden Brownlee | Aug 4, 2021 | Categorized
Currently, 65 per cent of small-to-midsize businesses (SMBs) invest in pay-per-click (PPC) advertising. Many businesses do get a boost from their ad spend to Google Ads. While Google Ads offers an impressive return on investment (ROI) of $8 for every $1 spent, many...
by Eden Brownlee | Jul 29, 2021 | Categorized
To put it in plain and simple terms, “there is no shortcut to success.” Any small business owner knows that it would take a lot of hard work, discipline, and a knack to cater to customer needs to be viable. Sadly, many business owners find it hard to cope with...
by Eden Brownlee | Jul 8, 2021 | Categorized
Modern technology has made it easy for companies today to hire freelancers or to connect with agencies to assist in their digital marketing. These freelancers can work on SEO or Google Ads without ever stepping on your home office. More so today in this time of the...
