by Eden Brownlee | Feb 2, 2023 | Categorized
While you may be prancing and humming along in the execution of your marketing plans for 2022, you might be tempted to pause a bit. You admire, perhaps even tweak, then admire some more as the marketing efforts you so diligently created are doing their thing. Heads...
by Eden Brownlee | Jan 30, 2023 | Categorized
While the value proposition paints a picture of your company, your vision statement outlines what your organisation wants to be. It is oftentimes inspirational that include your vision for the company’s direction for its near and long-term future. Oftentimes, the term...
by Eden Brownlee | Jan 23, 2023 | Categorized
Some brands consistently deliver delightful experiences like magic for their customers. Other brands base the experience on which employees pick up customer’s calls. You might ask how some brands consistently get it so right, while others get it so wrong. The answer...
by Eden Brownlee | Jan 19, 2023 | Categorized
Not all brands are successful in using social media networks. However, brands that are succeeding in planning and building promotional campaigns on social media aren’t just playing the numbers game. They are allowing social media to do what it was designed for, and...
by Eden Brownlee | Jan 16, 2023 | Categorized
How do you ensure that the messages you send to customers are memorable? Does your brand make a holistic impression on them? Answering the questions positively begins with defining your brand voice. The question is, how do we accomplish this tricky goal? As important...
by Eden Brownlee | Jan 12, 2023 | Categorized
The creation of a fantastic, effortless, and seamless customer experience for an eCommerce website is not an easy task to do. It is dependent upon the capability of the business you are working for, not to mention the fact that it is subjective and contextual. This...
