by Eden Brownlee | Feb 16, 2023 | Categorized
For an inbound marketer, one of their main goals is to get your site to rank high on Google’s search engine results pages (SERPs). Make no mistake, this task is easier said than done. To rank high in the top organic spot entails a lot of work, and would also need your...
by Eden Brownlee | Feb 13, 2023 | Categorized
Being constantly bombarded with infinite choices on where to spend our hard-earned dollars is a reality in today’s world. The success of a brand can often rest on its values at its heart. Brand values play a significant role in building deeper connections that can...
by Eden Brownlee | Feb 9, 2023 | Categorized
Running a web design and marketing agency is no mean feat. We have to juggle clients, and look after and manage staff, all the while trying to grow your business and those of your clients into something bigger. Doing these tasks simultaneously and on their own is...
by Eden Brownlee | Feb 6, 2023 | Categorized
A Unique Selling Proposition, commonly referred to as USP, is the one thing that makes your business distinct and better than your competition. Its most significant benefit is that it makes your business stand out when compared to other businesses in your market or...
by Eden Brownlee | Feb 2, 2023 | Categorized
While you may be prancing and humming along in the execution of your marketing plans for 2022, you might be tempted to pause a bit. You admire, perhaps even tweak, then admire some more as the marketing efforts you so diligently created are doing their thing. Heads...
by Eden Brownlee | Jan 30, 2023 | Categorized
While the value proposition paints a picture of your company, your vision statement outlines what your organisation wants to be. It is oftentimes inspirational that include your vision for the company’s direction for its near and long-term future. Oftentimes, the term...
