The LAB | May 14, 2020

Why Facebook Ads Should Be Part of Your Marketing Strategy

With more than 2.37 billion monthly active users, Facebook is the King of social networks. It is the preferred social media channel for most marketers, and for good reason. If you are not already advertising on the biggest social network on the planet, you are missing out on huge opportunities.

Here are four reasons Facebook’s ads can help grow your business like crazy and make your business extremely successful.


Why Facebook Ads Should Be Part of Your Marketing Strategy by Accentuate Web Design and Marketing1. People Spend a Lot of Time on Facebook

Facebook is too big of an opportunity for your business to ignore. About 40 million businesses are already leveraging Facebook for their business. And so should you! The average user spends 28% of their time on social channels – or roughly 1.72 hours a day. Facebook’s users like over 4.1 million posts every minute. Yet, this mammoth platform has only 2 m active advertisers. Now that’s a huge window of opportunity you can’t afford to ignore!

2. Highly Targeted Advertising

One of the biggest benefits of Facebook marketing is its capability to precisely reach a targeted audience. With Facebook Ads, you can target users by age, demographics, location, interests, genders, connections and behaviour.

Facebook takes targeting to another level by offering options like:

  • Custom audiences for lead nurturing and building loyalty.
  • Life-event targeting.
  • Target customers who made a recent purchase.

3. Economical

Facebook advertising is quite a cost-effective form of advertising. You can reach 1,000 people for as low as $5. Compare this to hundreds and thousands of dollars you may have to shell out with traditional advertising, and you know which is a more cost-effective choice.

4. Powerful Remarketing Capabilities

What can we say, remarketing is one of the most powerful ways to boost your revenues. Remarketing is a form of technology that displays ads to those who’ve visited your site, shared their email address or used your mobile app. Social remarketing can boost engagement 3x and increase conversions 2x. When making hard offers – such as sign-ups, downloads or consultations – remarketing is the perfect bet to make. Combine Facebook product ads with remarketing for a winning campaign.

5. Call Buttons are Highly Effective

More than half of the 2.37 billion monthly users of Facebook, use the platform on their mobile devices. Lead capturing from these mobile users is a very big opportunity. Receiving a phone call from a potential customer is a lot more valuable to businesses than clicks on their websites. In that light, Facebook’s Call Buttons are just what the marketing doctor ordered!

For a moment, think of all the mobile Facebook users. Your ad shows up, they’re instantly interested, and they click on the Call Now button. Voilà! You’ve just captured a lead. Compared to the desktop conversion funnel where a user sees a paid ad, clicks on the ad, visits the landing page and some of them convert into leads.

With Facebook ads, you are assured of highly effective conversions and solid leads.


Ready to Kick-Start Your Facebook Marketing Campaign?

We can help! Contact the experts at Accentuate Web Design & Marketing today for a free consultation. Alternatively, call us on 0457 444 589 to speak to our team right away!

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