by Eden Brownlee | Sep 11, 2023 | Categorized
Our world is rapidly being transformed by artificial intelligence (AI) in ways that were unimaginable back a decade or two. Although AI is nothing new, the term itself was coined way back in 1955. In 1950, as referenced in Alan Turing’s published work titled “Computer...
by Eden Brownlee | Sep 7, 2023 | Categorized
Short History of Influencer Marketing. In 2006, Ted Murphy launched PayPerPost, it is the first marketplace that pays bloggers to create content for brands – this began what we know today as influencer marketing on social media. It is not surprising that influence...
by Eden Brownlee | Sep 4, 2023 | Categorized
You’ve decided to launch your own eCommerce business. It can be a scary proposition, but undeniably exciting at the same time. As a fellow entrepreneur, we will not sugar coat it, but you will face many challenges. You might have killer products/services and plan to...
by Eden Brownlee | Aug 28, 2023 | Categorized
As early as 2020, we have already predicted that artificial intelligence (AI) would revolutionise and dominate the business landscape, and rapidly change the digital marketing environment. In a short span of time, AI has already proven itself a vital tool in the...
by Eden Brownlee | Aug 21, 2023 | Categorized
The fusion of artificial intelligence (AI) and digital marketing in the fast-evolving digital landscape is transforming the way businesses connect with their target markets. For businesses, the most immediate benefit of using AI is its ability to increase...
by Eden Brownlee | Aug 17, 2023 | Categorized
You might have noticed and seen them in social media posts, comment sections, emails, text messages, and many more areas on the web. It has never been easier to spot a digital native from a digital naive than in their method or ability to use hashtags. The hash symbol...
