The LAB | July 30, 2020

What to Include in Your Web Design Brief?

Are you looking to start a web design project? The web design brief is the place, to begin with. It’s a document that will guide the web design process. It should be as detailed as possible, as it will serve as the reference point for you and your agency.

A clearly outlined web design brief will help your web design agency understand your requirements, meet expectations, quote accurately, and avoid miscommunication.


Your Business

The web design agency needs to know a bit about your business, what you do, and where you’re headed to be able to build a website that delivers the results you seek. Here are some of the things to list:

  • What to Include in Your Web Design Brief? by Accentuate Web Design and MarketingWhat do you do?
  • What’s your vision?
  • A bit about your products/services.
  • What’s the size of your business?
  • Who is your target customer?
  • Who are your top competitors?
  • Describe your firm using 5 or 10 words (e.g. vibrant, fintech, young, etc.)


Your Website

Explain what propelled you to build a new website and describe what makes for a successful website according to you.

  • Why do you need a new site?
  • What’s good and bad about your old website?
  • Describe what your ideal website looks like.
  • How many pages would your new site have?
  • What features and functions are you after? Some examples include a blog, search box, membership, booking form, gallery, newsletters, sliders, and eCommerce.


Your Users

  • Who is your target audience?
  • How would your website visitors arrive – via desktops, phones, or tablets?
  • Who would be using your site?
    • Trade, public, staff
    • Male/female
    • Language requirements
    • Age group
    • Country
  • Why are they on your site?
    • News
    • Research
    • Look up prices
    • Entertainment
    • Download
    • News
    • Buy a product
    • Get contact information


Your Design

Explain in detail how you want your website to look and the impression you’d like to create. Include any branding and style guidelines that your web design agency needs to meet.

  • Value to communicate through your design:
    • Strong or soft
    • Feminine or masculine
    • Serious or friendly
    • Contemporary or traditional
    • Personal or professional
    • Inclusive or exclusive
  • Examples of websites you like, either from your industry or from any other industry. Specify what you like about each.
  • The brand colours, icons, fonts, and any other styling guidelines.
  • Are you looking for a rebranding?
  • Example materials or images.


Your Budget and Timeline

Indicating your budget and timeline will help the web design agency to manage your expectations.

  • How much are you willing to spend?
  • Do you have a hard deadline for when you need to go live?
  • When are you looking to start the project?


Wrapping Up

Communication is an important aspect of all projects. When it comes to web design, it all begins with an in-depth brief. Take your time to add as many details about your website requirements. This common brief can come in handy when obtaining quotes, and once the project has started, it serves as the reference point for deliverables and desired outcomes.

Want to discuss your web design project with an experienced web development team? Contact us today for a free consultation.

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