The LAB | July 2, 2020

6 Must-Have Features of a Successful Business Website

A website is an important asset that every business must invest in. A well-planned website can prove to be a powerful marketing tool for your business. A really good website can provide a solid boost to your online presence.

To make an impact and to be successful, your business website should have the following 6 features:


6 Must-Have Features of a Successful Business Website by Accentuate Web Design and MarketingLooks and Functionality

An aesthetically appealing design creates a solid, lasting impression on your visitors. You have less than 5 seconds to make a good impression on your visitors. And most people go by looks when judging anything – and your website is no exception.

Once the user decides to explore your website, a stunning design won’t be enough. That’s where functionality comes into the picture. A user-friendly interface will retain the interest and motivate users to stay on your website for longer.


Calls to Action

No matter your goals, you can’t expect to achieve them without motivating your visitors to take the desired action. Whether you want to make a sale, generate a lead, or build your email marketing list, your website needs a clear concise, and compelling call to action that propels visitors to take the desired action.


Blog/News Section

A blog should be a part of your website. A business blog can deliver a range of benefits:

  • Drive traffic
  • Convert visitors into customers
  • Helps with SEO
  • Improved rankings in search engines
  • Lasting results
  • Establish your industry expertise and authority


A Clear Message

When visitors land on your site, they are interested to know more about your business and what you do. That’s something you must communicate almost instantaneously. You don’t want to send visitors on a circuitous route in search of this essential information.

There’s no better place to establish your identity and communicate your primary message than the homepage. Combine quality imagery with brief messaging.


Social Sharing

Make it easy for your visitors to share your pages and posts on their chosen social media channels by integrating a social media sharing button on your website. Moreover, it’s important to ensure your website looks good when shared on Twitter, Facebook, or any other social media platform.



Once your visitors choose to stay on your website, they will be looking for clues and information that establish your credibility.

They are going to have a lot of questions. Why should they trust your business? Why should they choose you over the competition? Why is your business better than others in the industry? What kind of experience have other people had with your business?

Customer testimonials can help answer many of these questions, establishing your credibility and building trust. By reading rave reviews from other people, your prospective customers will be convinced to give your products/services a try.


Wrapping Up

A good website can pave the way for your business’s success and create a level playing field for small businesses when competing with the big guns. Even a small company can build a website that looks as good as its larger competitors.

And that’s exactly what Accentuate Web Design & Marketing can deliver for you. Get in touch with us today to schedule a free consultation. Alternatively, give us a call at 0457 444 589.

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