Have you noticed how technology drastically changed? Of course, every business needs to change and adapt, especially their website, as it is a powerful sales and marketing tool in the e-commerce world. If not, engagement may fall, resulting in the decrease in website traffic. Worst case scenario, they will choose your competitors over you!
How can you say your website is performing well for you? How do you even know when to redesign your website, or even if they truly need one? Here are 5 Signs You Need A Website Revamp.
1. Website Loading and Bounce Rate
Try to check your website if it takes more than 10 seconds to load. You can use the PageSpeed Insight Tool to see for yourself. If it does, your visitors can bounce or leave due to the slow website speed. With the competition nowadays, people don’t have the patience to wait for the information they need. Causes of slow website speed maybe because of hefty sized images, bulky files take time to load, or the graphics elements may not be effective for the web. There are more reasons that a page could delay for seconds, which results in potential customers leaving your page or increase your bounce rate.
Bounce Rate is defined as a measurement of how much users visited a website for a very short period but left without interacting with a single page element. As mentioned, it can be a combination of reasons – poor web design, confusing content, or unresponsive interface.
Remember that an extremely high bounce rate is alarming and is in dire need of a redesign. Also, Google Analytics is the perfect tool to check on this problem.
2. Not Mobile Optimised
How does it look when you try to access your website using your smartphone? Is It seamless? Does it feel smooth? If it’s not, then you need a website revamp. Just like website speed load, mobile responsiveness is critical since customers use smartphones nowadays when making a purchase. That’s especially when 52% of worldwide internet traffic emerges from smartphone devices.
Google has a mobile-friendly testing tool for you to test if how well your site performs and responds on various devices.
3. Poor SEO
Since technology changes quickly, your strategies should always stay at the top. If your analytics tell that your website has low traffic, this may be a sign of a lack of SEO strategy. As a result, the search engine may tend to encounter challenges looking for your website when users seek to explore content on your site. Incorporate more page elements, keyword optimisation, or a completely new website that has an easy built-in content management system that can be updated on your own.
Redesigning is your chance to rethink your keywords, improve website design and coding, for you to make your website SEO-friendly. Remember, your website is your strongest traffic and marketing tool in the e-commerce world.
Are you keeping up with your SSL certificate and other online validations? People are keen when it comes to their data, which makes them more sceptical about websites they engage with. If your website is signalled with a “Not Secure” message, you should worry because you may not be losing website visitors and Google rankings, you also risk losing your business in the process.
Your website’s security is indispensable, as it has potential security loopholes that hackers primarily target. Having a messy website is equivalent to giving easy access to hackers to hack your website and its data. It will be interminable to retrieve your hacked data.
Redesigning includes making sure your website is secured and always have preventive measures to circumvent such security trouble.
5. Growing and Changing Brand
Since change is the only constant in this world we live by, changes within your brand should be reflecting on your website. If your brand and content are outdated, you’ll surely be losing revenue and engagement. Contemplate now how you would promote and highlight your product or service properly to users. Don’t fret to revamp your website because there might be times that significant changes could occur. Assess and review all your options and features that are the best fit for your business website.
A high-quality website could be your stepping stone to increase your revenue, accessing the new market, and produce more income! Redesigning may not hurt, as if you could think of it as a way of recognising your growth along the way and as a form of appreciation to your local audience.
Do You Need A Website Revamp?
You now have a clear perception of whether your website needs a revamp or not, as it is the real key to online business success. Whether your goal is to revamp your website, or you just want to improve your online presence, it is our mission at Accentuate Web Design & Marketing to deliver web and marketing solutions that offer real–world results for your business.
We provide top-of-the-line service to various locations in Australia, and we service clients nationally & internationally! Give us a call for some instant advice or assistance. 0457 444 589, or click here, and we can call you!