PPC stands for the term Pay-Per-Click, often associated with online marketing for giant platforms such as Google and Facebook. It’s a method of paying for ads on a per-click basis.
Millions of websites and businesses all over the world are using Google PPC. Simply because Google is the largest advertising platform in the world. And is the go-to company for those considering online advertising.
Are you curious to learn more about PPC? Or perhaps you already know about PPC and want to use it to market your business, but not sure where to start? Read on, class is about to start.
What is Pay-Per-Click (PPC)?
PPC is a form of online marketing in which advertisers pay a small fee each time someone clicks on one of their ads. In essence, it is buying visits to your site as opposed to earning those visits organically.
PPC is also one of the most popular forms of search engine advertising. It allows advertisers to bid for ad placements in the search engine’s sponsored links. When someone searches using a keyword related to your business, your ad could show up at the top spot on the Google results page.
What is Google Ads?
Google Ads is, no doubt, the most popular PPC advertising system in the world. The platform enables advertisers to create ads that appear on its search engine and other Google properties.
Operating on a pay-per-click model, Google Ads, users bid on keywords and pay Google for each click on their ads. Google then scours into its pool of Ads advertisers for each click made.
Google then chooses a set of ‘winners’ to appear in the hallowed top spot on its search results page. The ‘winners’ are picked based on several factors. This includes the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.
SEO vs. PPC.
SEO, or Search Engine Optimisation, is the process of improving your site’s visibility to search engines and their users. Additionally, it can help your site to appear more often in relevant searches.
Improving your SEO would mean making sure that your writing content on your site is clear, helpful, and descriptive. Topics you present should be written in simple and easy-to-read language. Also, incorporate words you think a user might search for when looking online for what you offer.
Organic searches on Google are absolutely free, but tweaking your website with SEO can greatly impact your search rankings over time.
Why do I need Google Ads PPC?
Google Ads is Google’s pay-per-click advertising solution. This allows you to bid for the chance to show your ads at the top next to relevant searches on Google.com. You only pay for each click on your ad to redirect the click to your site.
Your ads give you the opportunity to be noticed by potentially millions online. The beauty is, you can tweak your ads to reach a specific group of people or even promote a specific product or deal. This is ideal for small businesses who do not update their SEO’s frequently to reflect sales, promotions, or seasonal changes to what they offer.
Google Ads, also provides you with the option of promoting your business outside of Google Search. Your ads appear on relevant websites in the Google Display Network (GDN). It is composed of thousands of sites all over the web that connect you with even more potential customers.
Admittedly, Google Ads PPC doesn’t produce the same result as SEO. It also won’t improve your organic search ranking. But the one thing it can provide is its flexibility. Google Ads can help grab people’s attention online in times that matter. That is, the moment they are searching for businesses like yours.
How Much Do I Pay?
The amount paid by an advertiser to a search engine or an Internet publisher for each click, called Cost-Per-Click (CPC). Hold on, do not confuse CPC with PPC.
CPC is the amount paid by advertisers to search engines, PPC is the term used for the Internet advertising model. The price paid by advertisers to search engines will vary depending on the search engine involved. Also, it involves the level of competition for a particular keyword.
PPC is an essential component of any online marketing strategy. When executed effectively, it can increase your volume of top-of-funnel leads. As your brand’s overall reach increases, your PPC campaigns expose your brand to a larger and diverse customer base.
So, how does PPC differ from CPC? Once your campaign is up and running, it is crucial to measure how efficient and relevant your ads are to determine how effective they are. This is where CPC comes in.
CPC is what measures the overall cost per click of your PPC ads. As an example, if you paid $200 for your PPC ad, and you received 100 clicks, this means you are spending $2 per ad click.
(Ad Spent) ➗ (Total Clicks) = Cost-Per-Click
When you get more clicks than what you paid for, your CPC goes lower. This is a clear indicator that your ad campaign is a success. One thing to note is that CPC shows up in many paid media channels besides PPC. Do not be confused because it means the same thing regardless of the acronyms.
To put it in even more plain jargon, PPC and CPC are two sides of the same coin. PPC is the specific marketing approach, while CPC is the performance metric.
Of course, you will be interested to know if your ad campaign is working since you are spending money for ads after all. Do this by first measuring your CPC. Then ask your sales team how many of the clicks turn into qualified leads.
There would be instances where it would actually be beneficial to increase your cost per click. Do this if it will help you reach a more audience or if it will help you rank above key competitors.
Does this all sound Greek to you? Don’t worry, we got your back. We have years of experience helping businesses with their ad strategy. Our Google Marketing Certified Experts are here for you so that you don’t need to keep tabs on these acronyms and how they work. We will make them work for you!