The online marketing team and the sales team should work together but they don’t always do. Although both focus on showing customers the value of something to drive results, they have different targets. If the two departments collaborate and share information, tactics, and strategies, they can achieve their respective goals quickly, efficiently, and effectively.
The Main Difference between Sales and Marketing
Sales teams focus on closing sales, signing agreements, and sealing contracts. It involves interaction between customers and salespersons. The marketer, on the other hand, analyses and applies various strategies to connect the customer with the salesperson through the website, social media and other marketing platforms.
Online marketing professionals pay attention to metrics like click-through rates, conversion rates, email subscriptions, video views, and trends while the sales team focuses on sealed deals.
Collaboration between the two departments can help the sales teams close more deals. The sales team, on the other hand, can provide valuable information about the customers to increase the effectiveness of the marketing team.
Why Sales and Digital Marketing Need To Get Along
The lack of communication between the sales and marketing department could result in lost sales. Some leads are neglected while a lot of money is lost on advertising. The two teams need to work together for several reasons:
- Applying Effective Strategies
When the sales and online marketing teams work together, they understand each other and also understand the needs of their customers. If they don’t unite, their strategies are weak because they know the different characteristics of their customers. Sharing insights creates a win-win situation where marketers develop effective strategies to generate leads that will drive sales.
2. Advanced Market Targeting
Digital marketers can develop effective ways to reach out to new customers when they gather knowledge from sales teams. They use the right channels like search engines, social media, and online advertising forums to reach out to prospects. The marketers can use insight from the sales team to target customers based on demographics, geography, behavior, and other qualities.
- Attracting Qualified Leads
Marketing and sales responsibilities revolve around the customer journey. Marketers need to understand the needs of the customers at each step of the process. When marketers pass the information about the customers to the sales teams, the salespersons are in a better position to engage the leads and make sales.
Both use the desired messaging to attract qualified leads while following brand standards. This approach results in increased sales and less wastage of resources by the marketing and sales departments.
Accentuate Web Design & Marketing Can Work With Your Teams
At Accentuate Web Design & Marketing, we believe in teamwork. We identify the best talents and ensure they work together towards achieving a common goal. Each member of our team understands that they need to rely on the efforts of other members to help you attract customers and make sales.
We have been in the digital marketing space for years and we understand what works and what doesn’t. We can collaborate with your sales team to funnel qualified leads and help you generate sales. Request a quote today!