The LAB | September 24, 2020

Recipe for a Successful eCommerce Site

The eCommerce market in Australia is set to grow to $35.2 billion by 2021. But building an eCommerce site that drives sales and boosts revenue isn’t a walk in the park. It is an extremely competitive industry, and simply having a stunning layout and a fancy line-up of products won’t suffice. Many other critical aspects could send those sales figures skyrocket, including user experience.

Here’s a recipe for building a successful eCommerce website.


Recipe for a Successful eCommerce Site by Accentuate Web Design and MarketingEstablish Trust, Credibility, and Authority

Online customers do not have the benefit of physically seeing, touching and inspecting your products. This could make your customers sceptical about your products and your brand. So before building your eCommerce site, create a design strategy that helps instil trust and credibility. A sale is simply not possible without trust. So, build a store that establishes you as an authority in the industry.


Focus on User Experience

When it comes to your online store, ease of use takes precedence over everything else. The Navigation is the biggest part of user experience for your eCommerce site.

If you offer several products, be sure to create a navigation list that identifies the different products by category. Don’t forget the search bar. It must be easily visible. What’s more, the contact information must be easily visible at the end of the page.

Of course, the emphasis on user experience doesn’t mean that you compromise the style and visual appeal. After all, how your site looks will impact how your audience perceives your brand.


Don’t Forget Your Product Pages

Having a stunning homepage isn’t enough. Sure, a carefully crafted homepage is your window to attracting, engaging, and convincing visitors to trust you, but the deal gets sealed only on the product pages.

Every product should be treated as a landing page in its own right. Use quality product images to showcase your products from different angles. Provide as much information as possible, so customers can make an informed decision.

Each product page must be informative, engaging, and interactive. Get these three aspects right, and you’ll find yourself on the right track.


Take Customer Security Seriously

Payment security is a crucial part of online shopping. With the rise in fraudulent activity across the web, you can’t afford to ignore the importance of customer security on your eCommerce portal.

Use secure payment gateways. Invest in security certificates like SSL and use trust badges.


Ensure a Smooth Checkout

A hassle-free checkout process will prove to be a deal-breaker.

A cluttered, slow, or difficult checkout will increase your cart abandon rate. Create a clear and large checkout button. Make the sign-up process simple and easy. Allow visitors to check out as a guest, speeding up the checkout, and reducing the chances of cart abandonment.


Choose the Right eCommerce Platform

The eCommerce platform you choose will depend on the type of product you are selling, the number of products you’re selling, your reach, and the breadth of your market. As your web development company in Australia, we can help you find the right platform to suit your budget, business, and requirements. Contact us today to schedule a consultation call with one of our eCommerce specialists.

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