The LAB | June 3, 2022

Why You Still Need Email Marketing

Email marketing is an approach that many think is outdated, but it remains an effective and impactful way to stay in touch with your valued customers across the Gold Coast. This approach is still shown to heighten engagement with your database of clients, alerting them to special offers or new releases through efficient and timely direct messages. These personalised communications can help you stay connected with your customers and ensure they know what your business offers. Read on to find out more about these services.


Engage With Your Audience

These messages can keep your customers informed of your business events and releases. Consumers often conduct their business through this medium and, as such, have consistent and convenient access to these messages at all times. Receiving a direct message like this can give them a feeling that you are thinking of them and value their business. Those signed up for your messaging list have already committed to receiving these notes, so it is not seen as intrusive or overwhelming. They will likely enjoy them if you give them something worth reading that informs them of your growth or offering.


Easy To Measure

Most tools can track what happens after you have sent out your messages and campaigns. For example, you can track delivery, bounce, unsubscribe, click-through, and open rates to see your audience’s reaction. This data gives you a better insight into how your campaigns are performing and which ones to tweak or get rid of altogether. These direct messages are an efficient way to reach your audience and provide an easy-to-measure conversation system.


Targeted Messaging

Targeted messages like this help you generate more valuable leads for your website. The main idea here is that your potential customers are at different stages of the buying cycle, and delivering the right messages to the right customers can increase the likelihood of them completing the sales cycle. For example, some may be in the consideration stage, others in the research and compare stage, and others in the ready-to-purchase stage.


Increase Brand Awareness

Social media isn’t the only platform that helps a company’s brand awareness. Possessing a customer or prospect’s email address means they showed interest in your business. This approach to interaction allows you to increase that interest level and brand awareness by staying top of mind. This strategy doesn’t mean sending four daily messages to every single customer, but rather delivering strategic and careful messages when it is in line with the consumer profile.

Email marketing is still relevant and valuable to businesses on the Gold Coast. With the right strategy, you can stay in touch with your valuable consumers and ensure they have a reason to return to your business. Contact us today to find you more.

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