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Pilates Republic

Pilates Republic

Pilates Republic is here to serve, motivate, and inspire through movement while adding a sprinkling of magic and individual flare to every session.

URL: https://pilatesrepublic.net/

Industry

Health & Fitness

Solution

Web + Mobile Website, SEO and Ongoing Digital Marketing
Person in workout attire giving thumbs up; text overlay promotes "Reformer Intro Offer: 5 Classes for $50"; calls to action: "Book a Class" and "Click for more".
Screenshot of Pilates Republic's studio locations showing details and timetables for two locations: Collingwood and Preston, with options to view timetables and price lists for each.
A Pilates instructor leads a class with individuals performing exercises on reformer machines. A banner reads "Become an Instructor," and a section below invites people to join the Pilates Republic team.
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Pilates Republic

Project Summary

The Pilates Republic delivers fun and professional Reformer, Hot Pilates, and Yoga sessions to their community. They want the best for their people and make that happen through the power of movement.

Woman in workout attire demonstrating Pilates in a studio. Text on image reads "Reformer Intro Offer: 5 Classes for $50." Buttons below offer options to "Book A Class" or "Click for More.
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Pilates Republic

Our Approach

The requirement was to design a website that would invite and encourage clients to book a class by downloading the Pilates Republic app, creating an account, buying a package or membership, and then booking a class.

Pilates Republic needed a fresh, active, and energetic feel inviting new instructors to apply as well as franchise the business.

They also tasked us to improve their SEO so they can extend their client network. We were able to achieve the following improvements for their SEO:

  • Improved website performance through backlinks and organic traffic
  • Website health is now at peak 100%
  • The website is now included in SERPs when searched using the top 3 keywords

Key Features:

Custom-designed Website
Social Media Setup and Optimisation
Domain Migration
Custom Development
Web Hosting
Search Engine Optimisation
Pilates Republic

Web Design

The Accentuate team needed to re-design a website that’s fresh, dynamic, and shows the training courses they offer, and get clients to book and choose the studio location they want to go to.

The team created a modern, dynamic and user-friendly website with a drop-down menu. Improved the online booking process and pushed the Pilates Republic app for clients to download, make bookings, and payments.

Provided links to information about the classes they offer, schedules, and pricing. Also provided links to a separate page to invite franchisees to “Own a Pilates Republic Studio” and a separate page to invite instructors to apply.

The result is a website that offers information about all the client’s available services, fast and easy to navigate. The design also incorporated videos and images of their clients during their workouts.

Result

Marketing

Working with Pilates Republic, they migrated their domain to Accentuate’s console, so we can best support them. We found ways to improve their social media setup and optimised them.

We redesigned their website to include dropdown menus, enhanced their social media, and pushed for visitors to download their app for bookings and payments.

They also wanted to improve their search rankings. We did this by implementing targeted SEO strategies both on-page and off-page. This increased their website health from 88% to 100% and a steadily increasing organic and paid searches.

Result

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Eden and his team did an amazing job regarding our new website. We are truely impressed with the quality of their work and also...

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Build Consultant of Singularity Computers

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For 12+ years Accentuate IT has provided us with fresh & affordable custom Web Design Solutions.

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Station Manager of 105.7 Radio Metro

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