A visually appealing and engaging website is not an option anymore. The quality of your website is a reflection of your brand and professionalism. A poor quality site will directly affect your online presence, traffic, and conversions.
Astonishingly, we see this happening quite frequently. Many small businesses skimp on web design by taking the DIY route or outsourcing it overseas. If you want your website to make an impact and a positive difference to your profits, you need to avoid the following 7 mistakes:
Your Website Takes Too Long to Load
If your website takes longer than 3 seconds to load, you can expect to lose your visitors. In fact, 47% of online users expect a website to load in 2 seconds or sooner. On mobile devices, that number jumps to 53%. The faster your site loads, the better the user experience.
Many aspects can affect the site load time, including large images, bulky plugins, and a slow web host.
Autoplaying Videos with Sound
If your website has a video embedded, it’s important to ensure the autoplay is turned off. Better yet, remove the sound. Perhaps you think sound can grab attention. On the contrary, it’s the easiest way to send your visitors away from your site.
The moment people hear a noise, they will likely turn the sound off or even leave the site. So turn the sound off and start off on the right note.
Using tiny text is a big NO. You want your visitors to have a good time browsing your site. If they can’t read your text legibly, they are going to leave scratching their heads.
Scrolljacking occurs when you hijack the scroll bar altogether on your site and turn normal content into a bunch of slides. If you have ever been on a site that hijacks the scroll bar, you perhaps know how irritating this could be. You can’t skim the content and must wait for each slide to take its time to load.
Missing Call to Action
This is one of the biggest mistakes that we see in too many small business websites.
Your website should tell visitors the following things:
- What to do
- Where to go
- How to feel?
A clear, compelling call to action (CTA) tells your visitors what to do next. It’s a prompt to act in a persuasive tone. It could be a button or a hyperlinked text. Some examples of a strong CTA include:
- Get Started Today
- Buy Now
- Sign Me Up
Drop Down Menus that Are Not Touch-Friendly
With more and more people using mobile devices for all their web-related tasks, it’s important to ensure your website is mobile-friendly in every way.
To that end, it’s important to create a menu that is touch-friendly.
Missing the Small Details
It’s no big deal if one item in your navigation menu is out of line, right?
Every little detail matters. After all, they all come together to create a huge impression of your brand’s professionalism and your site’s appeal.
If you are looking to build a professional website that ticks all the right boxes and then some more, look no further. Contact Accentuate Web Design & Marketing today!