The LAB | August 26, 2022

Why Your Business Needs Responsive Web Design

Your business needs a responsive website to perform in today’s business climate. With an audience that is majority online, you need a space to connect with them and educate them about your business. Responsive design refers to the process of ensuring that a website will perform and view properly across all devices from mobile up to a wide-screen desktop. These sites should usually entice users to purchase or even sign up for newsletters regardless of the device they are visiting. When you have an optimised site that loads quickly on all devices (aka responsive design), you will provide a better experience for your audience. Read on to find out more about these solutions.


Better SEO Performance

Why Your Business Needs Responsive Web Design by Accentuate Web Design and MarketingYour SEO rankings depend on how user-friendly and fast your site is, even as Google continues to stress user experience and mobile-first indexing. If the users don’t enjoy the browsing experience, especially on the mobile version, there will be less traffic and possibly a higher bounce rate. These elements affect SEO performance negatively. Time on the page is important for Google to push the search results further, and the more engaging your site, the more time people spend on it. Another important element in search ranking is the page load time. With responsive web design, your pages will load faster, and site usability will increase as time goes on.

Ideal User Experience

Regardless of the target demographic or the niche, your content and user-friendliness are the key features that make your audience appreciate your website. When all elements flow together and form a seamless experience, your users and consumers will enjoy visiting your site and find it easy to use your services. A more impactful user experience is a major driver of online sales.

Boost Brand Image

Suppose your users experience consistent quality and ease in navigating the same content on any device without even noticing the slightest hindrance. When this is consistent, you can boost the image and professionalism of your brand to ensure your audience understands what you can offer. Suppose you’re using social media channels for advertising. In that case, you’d know that users on Facebook, Instagram, LinkedIn, etc., are already used to seamless user experience and are highly critical of site experiences. Driving traffic from there to an ill-designed site without effective design would be a major strategic mistake.

Responsive web design can change the potential of your business on the Gold Coast and beyond, allowing you to reach more people and keep them engaged in your brand. Our professionals can ensure that you maximise your visual appeal online. Contact us today to find out more.

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