Business blogging is a strategy that uses blogging to boost the online presence of your business. Just like email marketing, PPC, and social media, business blogging is a marketing strategy that can help with the growth of your business.
Let’s take a look at some reasons why you should consider business blogging.
Establish Your Authority
The best blog posts are those that answer the most frequently asked questions. If you consistently create content that answers the questions of your target audience, it will go a long way in establishing your authority. That’s a powerful tool for any business. By constantly publishing content, not only are you demonstrating your company is an industry leader but you are building trust one post at a time!
Drives Traffic to Your Website
Search engines love original, fresh content. Businesses that publish 16+ posts per month experience about 3.5x traffic compared to those that publish 0 to 4 blogs monthly. Having a well-designed website is only the first step in building your web presence. Without a constant flow of visitors, your website isn’t of much value. Every time you publish a new post, that’s another indexed page from your website. This means, one more opportunity to show up in the search engines.
Convert Traffic into Leads
Once traffic flows to your site through your business blog, you have a huge opportunity to convert those visitors into leads and customers. Just as every post you publish is another indexed page, each blog presents a brand new opportunity to generate leads.
Simply add clear and compelling calls to action (CTAs) in every blog post. These CTAs could lead the visitors to anything from free webinars and free ebooks to free trial or a discount voucher – any lead magnet that would motivate visitors to share their information with you.
Backlinks are the links from other pages on the internet that link back to your site. With blogging, you are creating value for your audience by sharing useful, engaging and valuable content. When more people find these posts of value, they are likely to link back to your post.
When other websites link to your blog post, it signals to Google that your website is highly relevant and popular. Just as word of mouth recommendations and references can boost your sales, these digital recommendations (backlinks) can boost your authority, improving your rankings in the search engines.
Long Term Results
Your posts work for you long after you’ve published them. So long as your content is relevant, engaging, compelling and original, you can expect people to find your post listed in Google for days, weeks, months and years to come.
Beat the Competition
A business with an active blog is likely to see higher conversions. A recent study found that 55% of users are likely to buy from a business that has an engaging blog. By consistently publishing to your blog, you can keep ahead of the competition, boost your online visibility and drive revenues among other things.
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