Case Study

Ozkilts

OZKILTS is Australia’s first and ONLY supplier of modern utility kilts and accessories for men (and soon women!), and is a fully registered trademark.

URL: https://ozkilts.com

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Industry

Men’s Fashion

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Solution

Web + Mobile Website and Ongoing Digital Marketing

Ozkilts

Project Summary

OZKILTS is Australia’s first and ONLY supplier of modern utility kilts and accessories for men (and soon women!), and is a fully registered trademark. The recent facelift of the OZKILTS website, and over the course of the last 12 months, they have doubled their sales, improved the dispatch and ordering process by fully automating it, and have run several successful Digital Marketing Campaigns through us.

Since early on OZKILTS has utilised our services to help launch the brand. More recently we have taken over management of everything from Web Design to our full suite of digital marketing services, including Social Media Marketing, Search Engine Optimisation and Adwords Management.
This brand has gone from strength to strength since our revamp of the site, and the ongoing Social Media Marketing and SEO work we provide has proven to be greatly successful for this brand.

Ozkilts

Our Approach

Working closely with the client, it was important to us to ensure that the true essence of the brand was reflected throughout both web design and marketing projects for Ozkilts.

Analysing the functionality and overall branding of the original website meant that we could carefully construct a web design plan that we knew would boost Ozkilts for all the right reasons in the digital world. Paired with a well thought out marketing strategy that was backed by analytics, our full-service approach for this client has made them a force to be reckoned with in the alternative men’s fashion space online.

Project’s Key Features:

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Blog Content Creation
Getting found with SEO

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Ongoing Social Media Marketing

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Email Marketing

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Blog Content Creation

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Getting found with SEO

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Web Design

Our team created an E-Commerce website design for OzKilts premium Utility Kilts, showcasing their products. This brand has gone from strength to strength since our revamp of the site.

Result

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https://ozkilts.com

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Marketing

Bringing out the true essence of Ozkilt’s quirky ethos through its marketing across all mediums has been at the forefront of the marketing for this client. Utilising social media and email marketing campaigns, we have successfully created content that appeals to the target market, gaining new followers that convert for this niche business. Ensuring that SEO marketing is carried out has meant that Ozkilts is now seen in all of the right places on the world wide web. A strong emphasis on linking back marketing campaigns to Ozkilt’s website, tailor-made by the Accentuate team, has made for a well-rounded marketing strategy across the board.