Case Study:
Golden Essence
Golden Essence is a health and beauty brand aiming to establish itself by providing products that combine beauty enhancement with mental wellness. Committed to promoting holistic well-being, the brand aims to make self-care accessible to all by delivering high-quality skincare, beauty, and wellness products.
Visit Golden Essence at https://goldenessence.com.au/
Industry
Health & Beauty
Solution
Web + Mobile Website and Ongoing Digital Marketing
Result
535% Return on Adspend (ROA) in just 30 days on Google Ads
425% Return on Adspend (ROA) in just 14 days on Facebook and Increasing
Social Media
Result Summary
535% Return on Adspend (ROA) in just 30 days on Google Ads
425% Return on Adspend (ROA) in just 14 days on Facebook and Increasing
Indicates the effectiveness of their AdWords campaign in driving conversions, and it’s growing rapidly day by day.
Project Summary
Golden Essence is a health and beauty brand aiming to establish itself by providing products that combine beauty enhancement with mental wellness. Committed to promoting holistic well-being, the brand aims to make self-care accessible to all by delivering high-quality skincare, beauty, and wellness products.
Golden Essence
Our Approach
Our web design and development team adopted a holistic approach to elevate Golden Essence’s online presence. They worked on a complete digital refresh, focusing on creating an upscale, professional, and user-friendly online platform. Our team utilised various applications to design and optimise the website for both individual consumers and wholesale clients.
Key Features:
AdWords
Social Media Setup and Optimisation
Copywriting & Content Writing
Facebook/Instagram (Meta) Ads
Custom-designed Website
Web Hosting
Social Media Content Creation & Management
Web Design
For a more robust engagement with potential clients, our team proposed a lead magnet strategy to support its ongoing SEO strategy. We also encouraged email marketing to bolster relationships with prospects, leads, and current and past customers.
We also encouraged continued utilisation of social media to generate brand awareness and acquire social proof. Blogs also support its SEO strategy, to appeal to its target demographic and all their social media channels for value-added sources of information.
Marketing
Golden Essence’s marketing strategy is focused on highlighting the brand’s commitment to well-being, nature-inspired Australian excellence, and holistic self-care. The taglines “Where Nature Meets Nurture” (B2C) and “Your Ultimate Well-Being Partner” (B2B) convey the essence of the brand’s offerings.
Marketing Analytics
- Target Market Segmentation:
Golden Essence targets busy and health-conscious individuals in the B2C market and positions itself as a reliable supplier for businesses in the B2B market. - Social Media Engagement: The brand’s social media channels show increased engagement, contributing to the overall success of its launch.
- AdWords Performance:
The 535% return on ad spend (ROA) within the first 30 days indicates the effectiveness of their AdWords campaign in driving conversions, and it’s growing rapidly day by day. - Facebook (Meta) Ads Performance:
An outstanding marketing campaign yielded a 435% return on ad spend within the first weekend, maintaining success throughout the month. Clearance items were nearly sold out, and over 6000 targeted Instagram followers gained, emphasising both strong sales and engagement.
It is amazing to see such a completely fresh brand in the Health & Beauty sector growing rapidly and headed towards massive profitability and growth in a short amount of time.
Social Media
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