Website Portfolio > OZKILTS SHOP
OZKILTS SHOP
OZKILTS is an Australian brand specialising in utility kilts and accessories sold online. The website redesign focused on improving usability, consistency, and responsiveness while better showcasing the brand’s products through high-quality imagery.
Industry:
Apparel and E-commerce
Website Type:
Ecommerce
Why We Support Businesses in This Industry
E-commerce brands depend on websites that are intuitive, visually consistent, and optimised for browsing and purchasing across devices. Clear navigation, cohesive branding, and well-structured product pages are essential to helping customers explore products confidently and complete purchases without friction.
What We Did
The goal of this project was to redesign the existing website to improve the overall user experience while retaining OZKILTS’ established branding. The site needed to be easier to use, more visually consistent, and better optimised for mobile and online sales.
How we did it
Following planning and discovery, the website was redesigned with a strong focus on usability, structure, and visual cohesion.
Key considerations included:
- Simplifying the main navigation into a clearer, top-facing menu
- Creating consistent design elements across all pages to strengthen branding
- Redesigning key e-commerce templates including the homepage, product pages, and product listing pages
- Using high-quality photography throughout the site to showcase products and brand identity
- Improving responsiveness and usability across mobile and desktop devices
Existing features and content were retained, with a refreshed layout and structure to improve the shopping experience.
Outcomes
The redesigned website delivers a more streamlined and cohesive e-commerce experience for OZKILTS. Customers can browse products more easily, view product information clearly, and shop across devices with greater ease. The site better reflects the brand’s style while supporting online sales through improved structure and usability.
Frequently Asked Questions
Do you redesign existing e-commerce websites without losing brand identity?
Yes. We focus on improving usability and consistency while respecting established branding and content.
How do you improve e-commerce usability?
We simplify navigation, standardise layouts, and optimise key pages such as product listings and product detail pages.
Can you work with large product catalogues?
Yes. We design clear category structures and browsing experiences that scale with product range.
How do you approach mobile optimisation for online stores?
We prioritise responsive layouts, simplified menus, and touch-friendly design for smaller screens.
Will the website support future growth?
The redesigned structure allows new products, pages, and features to be added as the business evolves.
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