Attracting worthwhile traffic to a website may look simple, but in reality, it takes a lot of hard work. Generating sales and acquiring conversions from that traffic is a lot more hard work.
If you can’t get visitors to sign up for your mailing list or if you aren’t making any sales on your website, what’s the point of keeping it up? Why invest your time, energy, and resources into attracting visitors that won’t convert?
Your website can be equated with a physical store having a lot of window shoppers, with only a handful, or worse, none, actually making a purchase. No one running a business would want that. It’s bad business.
If you find yourself in this situation, we will be discussing with you 3 tips you can use to convert more leads on your website and drive more revenue for your business.
At the core of a highly effective lead conversion lies an optimised website. A well-designed, aesthetically pleasing and inviting, easy to navigate, mobile friendly, and more importantly, a website that converts.
A converting website is an important factor and a vital key to a successful digital marketing strategy. At Accentuate Web Design and Marketing (Accentuate), it is our passion to help our clients convert websites to help grow their business.
After all, conversions are important and directly attributed to generating sales. If your website doesn’t convert, you may end up spending more money on marketing activities that may or may not work.
Our team at Accentuate understands this crucial synergy between website design and functionality. Our expertise not only lies in designing websites that look stunning, but also our team also has the ability to seamlessly guide your visitors towards conversions.
Lead generation requires a strategic approach, and we understand that they go beyond the numbers. Leads are potential customers who need to be nurtured and guided through a well-defined journey. Our expert marketing team can help you in crafting strategies that will resonate with your target audience, capture their attention, and encourage them to take action.
What sets us apart is our ability to seamlessly integrate design and marketing that works to your advantage. It is our belief that even the most exquisite website is futile if it doesn’t drive results for your company.
Your website is your digital storefront, and we can help you let the world know you are open for business. It can bring your business a lot of value, and can effectively be used to bring in more sales. With our team of designers, developers, and optimisation and marketing specialists, we can develop solutions that produce leads and boost revenue for your business.
What is an Online Lead and What it Means to Convert Online Leads.
The simplest definition of lead conversion in marketing, it is the process of turning leads, or prospective customers, into actual customers. The process includes everything from marketing materials to sales tactics to entice leads and convert them into paying customers.
A conversion occurs when website visitors complete your desired action or goal. Depending on what your website’s or business goals are, desired call-to-actions can be any or more of the following:
- Online Sales
- Lead Generation
- Email or Newsletter Signups
- Form Completions.
- Or Making a Sale
Converting online leads may be a simple task to look at from the surface, but in reality, it is a complex and time-consuming process. It is a necessary step for businesses to overcome and get right if you want your businesses to thrive and grow.
Any business without a lead generation strategy is a sitting duck. The revenue and growth of the business relies on the whims of your target audience, who may or may not know you exist.
What does it mean to convert online leads? The answer is straightforward, no leads mean it would be a challenge to maximise growth and generate revenue. Revenue is the lifeblood of any business. Without leads, you can’t have new customers to sell to and raise your revenue.
By setting a focus on lead generation and conversion, it helps drive traffic coming from high-quality prospects. With high-quality prospects, you can thus guide them to become high-value customers. In other words, more possible revenue for your business.
With proper lead generation and conversion strategies, you can begin enjoying growing your business and the lifetime value of each prospective and paying customer.
The first place to look into if you’re having trouble with lead conversion are your lead sources. Leads can come from everywhere under the sun. For traditional marketing, they can come from doing cold calls, billboards, print and broadcast ads, or sending out snail mail.
For digital marketing, they can come from contemporary digital sources such as, social media, search engines, digital ads, and/or emails. If you’re struggling with lead conversions, odds are you’re not using as many sources as you should.
Further, new platforms are frequently overlooked as lead sources in the digital media landscape due to its rapid evolution. With powerful digital advertising tools, you can create and test audiences based on your user’s online behaviour. Digital marketing’s advantage is you can make favourable decisions that are backed by data.
An Optimised Website is Crucial for Converting Leads into Sales.
Online interactions are the norm in the fast-paced online business world today. Therefore, the importance of an optimised website cannot be overstated. An optimised website serves as the backbone of your online presence.
An optimised website is a powerful tool in getting your leads to convert to sales. In the online world, your website is often the first touchpoint a potential customer can have with your brand. It is therefore important to consider the following when it comes to your website:
1. First Impressions Matter.
In mere seconds, visitors can form an impression about you that can influence whether they will decide to leave or stay on your website. An optimised website helps to ensure that this first encounter turns out into a positive that will captivate users for its visually appealing design, easy and intuitive navigation, and fast loading times.
With an engaging and seamless initial experience, it can pave the way for a more fruitful interaction, which can increase your chances of converting leads.
2. User-friendly Interface.
If your website is optimised to anticipate the needs of your target audience, they are more likely to explore further and engage with your content. A user-friendly interface and strong call-to-actions are great incentives in encouraging your visitors to take the next step and be guided along carefully on a crafted journey towards making a purchase.
Furthermore, a user-friendly interface boosts your credibility and builds trust. A user-friendly interface can also help in reducing bounce rates and boost conversion rates, which are two main goals of web designers today.
3. From Interest to Action.
Optimised websites guide its visitors along on a journey from initial interest to eventual action. You can make your visitors receptive as you address their questions and concerns they might have at every stage, nurture your user’s curiosity, and steer them towards your conversion points.
Whether you present them with compelling call-to-actions, sign-up forms, free downloads, or direct links to your product page, an optimised website ensures that these conversion opportunities are integrated seamlessly into the user experience.
4. Mobile Friendliness.
Now, don’t forget about mobile. A significant number of internet users now rely on their smartphones and tablets to get into the internet. A responsive website ensures your website adapts to different screen sizes and devices.
Not only will a mobile responsive website enhance the user experience, it also plays a crucial role with your search engine rankings. Google loves mobile-friendly websites. Additionally, it makes it easy for potential leads to discover your business and engage with your content at the palm of their hands.
5. Speed and Performance.
Optimised websites are built for optimal performance, with fast loading times and smooth navigation. Slow-loading websites can lead to users to be frustrated and are more likely to bounce from your site and move to your competitors.
An agile and swift website, on the other hand, keeps visitors engaged and encourages them further and, increasing all likelihood to convert.
6. Builds Trust and Credibility.
Building trust and credibility is a reflection of a brand’s commitment to quality and excellence. When potential leads land on a well-designed and optimised website that functions flawlessly, it builds confidence in your visitors that you can deliver on your promises.
The trust you build also plays a huge factor in their decision-making process towards your brand. A lead is more likely to convert if your website exudes legitimacy and reliability.
Users online have short attention spans. An optimised website is the gateway to transform casual visitors into engaged leads and, when nurtured properly, can ultimately turn into valued customers.
Optimising your website is a necessary investment where online competition is fierce. To put it in perspective, the journey your visitor takes from being a lead to a paying customer is like a delicate dance. The choreographer is your optimised website that ensures every step taken on the website is done with precision and purpose.
3 Tips for Converting More Leads.
Every click on a website holds the potential for a connection, and every scroll users make can potentially lead to a sale. The art of converting leads is akin to a delicate dance that transforms curious onlookers or browsers into loyal customers.
Transform insights into engagement. Employ high-quality content to be the catalyst for your audience to compel them to take action.
Mastering the art of converting leads is paramount and where our journey begins. In this section, we will discuss three potent strategies you can implement to reshape your lead conversion strategy.
1. Create and Know Your Consumer Sales Journey (and keep it simple)
Lead conversion is not just all about showcasing your products or services, hoping that presenting them is enough to encourage your audience to add to cart. Your marketers need to come up with ways to guide potential customers through a well-defined consumer sales journey.
A consumer sales journey maps out the various stages a lead goes through before making a purchase decision. However, it’s equally crucial to keep the process simple and intuitive.
A complicated sales journey deters potential customers and can affect their purchase decisions. Accentuate’s approach involves streamlining the path from awareness to conversion.
Remove unnecessary steps, create an intuitive navigation, and ensure that key information users are looking for are readily available. Simplifying the journey makes it easier for leads to navigate through your website, engage with your content, and ultimately, make a purchase.
Avoid overwhelming your visitors with excessive or unnecessary information and complicated navigation. Instead, set your focus on guiding them seamlessly from one stage to the next with clear signposts aka Call-to-Actions (CTAs), relevant content, and logical progression.
2. Create an original conversion-driven content creation strategy.
High-quality content is the bridge that connects your brand with your audience. Accentuate’s expertise in crafting original conversion-driven content sets the stage for successful lead conversion. Here’s how we do it:
- Understanding What Your Lead Needs. A deep understanding of what your leads’ informational needs should be addressed at each stage of the sales journey. Are their questions being addressed? What are they looking for? Addressing their concerns with well-crafted content establishes your brand as a valuable resource, which aids in guiding your leads toward conversion.
- Map Your Content Into Stages. Your content should be created that aligns with each stage of your consumer sales journey. Set each stage with the following:
- Educational blog posts for the Awareness Stage.
- In-depth guides for the Consideration Stage.
- For the Decision Stage, put in a Product/s Comparison page.
- Leverage Various Formats. You can cater to your user’s different learning styles and preferences by diversifying your content formats. This includes your blog posts, infographics, videos, podcasts, and more. By diversifying your content formats, you can broaden your reach.
- Focus on Providing Value. Every piece of content you publish should provide value to your audience. Regardless if you come up with educating, inspiring, or even entertaining pieces of content, the aim is to leave a positive impact on your readers.
3. Utilise strategic, strong and visible call to actions.
The bridge between interest and action is a strong CTA. At Accentuate, our marketers have strong and visible CTAs throughout your website, which guides your leads towards conversion. And here’s how we do it:
- Create Compelling Copy. A great CTA is only as good as its copy. Craft compelling and persuasive CTAs that resonate with your audience. We fully understand the power of words in driving action, using language and tone that creates a sense of urgency, value, and benefit. This persuasive approach is what our marketers employ to motivate leads to take the leap towards that next crucial step.
- Visible and Eye Catching Design. It’s a missed opportunity if your CTAs go unnoticed. Our designers are experts in employing design elements that draw the eye. The aim is to command attention and encourage your leads to click and drive them further into the conversion funnel.
The use of contrasting colours that stand out from the rest of your content catches the eye, ensuring they are easily noticeable.
- Strategic Placement. Strategically placing your CTAs can maximise their impact. Whether your CTA is placed at the end of your blog posts, within your product descriptions, or as a pop-up for exiting visitors, well-thought-out CTA placements can greatly help capture attention and incite viewers and lead to action.
The world of online business and digital marketing is constantly evolving. As such, attracting visitors and leads to your website is just the first step towards your march to success.
While bringing in traffic to your website is an important factor, the beginning of a measurable success lies in converting qualified leads into valuable sales and solid conversions. If your website isn’t converting visitors and leads into customers, perhaps it’s time to reevaluate your strategies for you to reach your goals.
As we detailed above, the core of a successful lead conversion needs an optimised website that’s not only visually appealing. It must be user-friendly, mobile-responsive, and conversion-driven to guide your leads through their journey.
Accentuate Web Design and Marketing and our team of experts understands the importance of these elements and having them all work in synergy with an aim to generate tangible results for your business.
Apart from being your partner in creating a well-optimised website, we can also help you craft a compelling content strategy that’s tailored to nurture and cater to your target audience’s needs.
Are you ready to take your lead conversion efforts to a new level and not let potential customers slip through the cracks? Our experts of web design and digital marketing specialist at Accentuate Web Design and Marketing are here to guide you through the intricacies of lead generation and conversion.
Accentuate’s team of skilled web designers, digital marketers, and strategists are your partners in transforming your website into a lead conversion magnet. Take the first step in the right direction towards boosting your sales and revenue by booking a Digital Marketing Session with us.
Let’s work together to transform your website to a sales powerhouse by converting your leads into loyal customers by unlocking your website’s true potential and making your online presence felt. Get in touch with us today and embark on your lead conversion journey.