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There was a time when data-driven marketing, artificial intelligence and voice search engine optimisation (VSEO) seemed like ambitious, impractical concepts – today, these innovative marketing trends are some of the biggest priorities for most businesses in 2020.
And rightfully so! After all, if your business wants to remain competitive, you must adapt to the rapidly changing marketing landscape. Let’s take a look at some of the biggest digital marketing trends to adapt in 2020!
Artificial Intelligence
If you haven’t realised it already, 2020 could be the year a lot of people recognise the dominance of artificial intelligence (AI). It will be front, right and centre of business and industry and is already taking over several simple jobs.
AI can analyse search patterns and consumer behaviour and use data from blog posts and social media channels to help a business understand how its customers find their offerings.
Chatbots are an excellent example of AI. These are some other areas that will see the onset of artificial intelligence:
- Email personalisation
- Content creation
- Basic communication
- Product recommendations
- E-commerce transactions
Conversational Marketing
Modern marketing is becoming more conversational in nature.
People prefer it that way, and brands are adapting. When people have a query, 82% of them expect an “immediate” response.
And conversational marketing enables real-time, one-to-one connections between brands and consumers.
The ultimate goal of conversational marketing is to improve the customer experience via a feedback-driven model that improves engagement and loyalty.
Video Marketing
Video marketing is an important marketing trend for the next decade or so. These statistics confirm this:
- 72% of businesses have found that video improves their conversion rates.
- 70% of consumers have shared a brand’s video.
- 52% of consumers believe that watching product videos helps with the decision-making process.
If your website incorporates video, it’s 50 times more likely to improve your search engine rankings compared to text.
Influencer Marketing
It’s a form of word-of-mouth marketing that relies on key personalities to boost your brand presence and amplify your marketing message. Influencers, celebrities, and industry leaders can help to create a buzz around your product or service, reaching a wider audience through their own networks and social media platforms. By leveraging the influence and credibility of these individuals, you can build trust and authenticity for your brand. This is especially important in today’s market where consumers are increasingly seeking out authentic and genuine connections with the brands they choose to support. And these are just a few of the reasons to love MailChimp. With its user-friendly interface and powerful email marketing tools, MailChimp makes it easy for businesses to connect with their audience and drive brand recognition. Additionally, MailChimp provides valuable analytics and insights to help businesses understand and improve their marketing efforts.
Influencers could be celebrities. They could also be YouTube or Instagram personalities with a huge number of followers who can help your brand to reach a wider audience.
Take a look at these stats: 63% of consumers implicitly trust the opinions of influencers than what brands proclaim about themselves, and 58% of people end up buying a new producing because of an influencer’s recommendation.
Voice Search
The rising popularity of voice search means that it should become a part of your digital marketing strategy in 2020. Let’s consider these facts:
- By 2020, 50% of all search queries will be via voice.
- According to Google, 72% of people owing voice-activated speakers use them as part of their everyday routines.
- Voice shopping will seem a jump from $2 billion at present to $40 billion in the year 2022.
All in all, voice search is expected to be used increasingly in the future.
Conclusion
There you are. That’s our look at some crucial digital marketing trends to look out for in 2020. Need help putting together a digital strategy? Schedule a free consultation today!
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