Website Portfolio > Mary Broughton Designs
Mary Broughton Designs
A professional brochure-style website created to establish credibility, showcase surface pattern design work, and support licensing enquiries through a clear, considered online presence.
Industry:
Surface Pattern Design
Website Type:
Brochure and portfolio website with private portfolio access
Why We Support Businesses in This Industry
Surface pattern designers operate in a highly visual and competitive space where credibility, originality, and presentation matter. A website often acts as the primary point of reference for potential licensees, collaborators, and manufacturers, particularly when work is not publicly available.
We support creative businesses in this industry by building websites that balance visual expression with clarity and structure. The focus is on presenting work professionally, protecting intellectual property where required, and making it easy for the right people to understand the designer’s style, capability, and process.
What We Did
The goal of this project was to create a professional online home for Mary Broughton Designs that reflected the quality of the work, supported licensing enquiries, and allowed patterns to be presented selectively rather than publicly.
The website needed to feel inviting and approachable while still positioning the business as a credible design partner for commercial clients, both in Australia and internationally.
How we did it
This project was informed by a Planning Call and Discovery Session to understand Mary’s background, creative approach, and business goals.
The website was approached with a focus on clarity, simplicity, and usability, including:
- A clean brochure-style structure that allows the work to stand out without distraction
- Clear pathways for enquiries and collaboration
- A password-protected private portfolio area for exclusive designs
- Thoughtful page hierarchy to guide visitors through the brand story and design offering
- An overall layout and tone that supports trust, professionalism, and ease of use
The result is a site that feels calm, considered, and aligned with the creative direction of the business.
Outcomes
The finished website provides Mary Broughton Designs with a clear and professional online presence that supports licensing conversations and portfolio presentation.
The site offers:
- A central home for the business that reflects the designer’s style and values
- Improved clarity around services and design focus
- A structured way to share exclusive work without public exposure
- A professional foundation for future marketing and outreach
Client testimonial
The team at Accentuate Web Design have done a fantastic job of creating Mary Broughton Designs, the creative home for my surface pattern design business. Elise has endless patience with my questions and changes. Angie and Eden have given me so much information on how to manage the marketing, and the whole team work together seamlessly from the start. I am very happy with the result.
Owner
Frequently Asked Questions
How do you design websites for creative businesses like surface pattern designers?
We focus on clarity, presentation, and usability. For creative businesses, the website needs to showcase work effectively while also supporting enquiries, credibility, and future growth.
Can you build private or password-protected areas on a website?
Yes. We regularly create password-protected sections for designers who need to share exclusive or licensable work with selected clients only.
Will my website still feel personal and creative?
Yes. While structure and usability are important, the visual direction, tone, and layout are always aligned with the brand’s personality and creative style.
Do you help with website structure and content direction?
We guide the overall structure and user flow during the discovery process, ensuring the site is clear, easy to navigate, and aligned with how visitors actually use it.
Is this type of website suitable for international clients?
Yes. A clear, well-structured brochure and portfolio website works effectively for both local and international audiences, particularly for licensing and collaboration enquiries.
Ready to Plan Your Website?
We’ll help you figure it out — one clear, strategic step at a time.
Book a Website Planning Call