Website Portfolio > Hotgas
Hotgas
Hotgas is a locally owned LPG supplier servicing homes and businesses across the Sunshine Coast and surrounding regions. The project focused on refreshing the existing website to improve usability, clarity, and readiness for ongoing marketing activity.
Industry:
Energy and gas supply
Website Type:
Service business website with enquiry and order forms
Why We Support Businesses in This Industry
Energy and gas suppliers operate in a highly practical, trust-driven industry where reliability and safety matter more than sales language. Customers want clear information, easy ordering, and confidence that their supplier will deliver consistently. A well-structured website plays a critical role in reducing friction, answering common questions, and supporting customer self-service, particularly during peak seasonal demand.
What We Did
The goal of this project was to refresh the Hotgas website to make it easier for customers to find information, place orders, and understand services without rebuilding the site from scratch. The focus was on improving navigation, simplifying pathways for common tasks, and ensuring the website clearly reflected Hotgas’s values as a reliable, local, family-run business.
How we did it
The project was guided by a planning call and a detailed discovery and digital marketing strategy session to understand Hotgas’s customers, service model, and operational priorities.
Key areas of focus included:
- Simplifying the site structure and menus to reduce confusion and make key pages easier to find
- Clarifying customer pathways for learning about services, placing orders, and accessing safety information
- Introducing clearer forms for new customer sign-ups and order requests
- Expanding FAQs and self-serve content to help reduce repeat enquiries
- Improving homepage layout with clear information sections for common actions and questions
All updates were designed to work with the existing website framework while making the experience cleaner, more intuitive, and easier to use.
Outcomes
The refreshed website provides a clearer, more accessible experience for both residential and commercial customers. Navigation is simpler, key information is easier to locate, and customers can move more confidently between learning about services and submitting enquiries or orders. The site now better supports trust, clarity, and ease of use while giving Hotgas a stronger foundation for ongoing marketing and content growth.
Client testimonial
From the initial conversation, right through to the launch of the website, Eden was available and clear about the process of building our new website. He was prompt, and helpful and answered the many questions I had. They were also very happy to accommodate all of our feedback and tweaks along the way. I am happy with the end result and would definitely recommend Accentuate IT in the future.
Owner
Frequently Asked Questions
How do you approach websites for service-based businesses like gas suppliers?
We focus on clarity, trust, and ease of use. For service businesses, the website must help customers quickly understand services, find safety information, and take action without unnecessary complexity.
Do you rebuild websites or work with existing ones?
Where appropriate, we can refresh and restructure existing websites rather than starting from scratch. This helps retain SEO value while improving usability and presentation.
Can you help reduce customer enquiries through the website?
Yes. Clear navigation, well-structured FAQs, and self-serve content can help customers find answers independently, reducing repeat or unnecessary enquiries.
Do you include online payments or pricing on service websites?
We only include features that align with the business model. For many service providers, enquiry and order forms are more appropriate than displaying pricing online.
How do you ensure the website supports future marketing?
We design websites with structure, content clarity, and scalability in mind so they are ready to support SEO, content updates, and future marketing activity.
Do you work with local Australian businesses?
Yes. We regularly partner with Australian service businesses and understand the importance of local trust, community presence, and practical customer needs.
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