Website Portfolio > ERA Legal
ERA Legal
ERA Legal engaged Accentuate to refresh their website and strengthen their professional online presence. The project focused on presenting a clear, corporate, and credible website that reflects the firm’s experience while making it easy for clients to understand services and navigate the site.
Industry:
Legal Services
Website Type:
Professional services website for a commercial law firm
Why We Support Businesses in This Industry
Professional services firms, particularly law firms, rely heavily on trust, clarity, and reputation. A website in the legal sector must communicate credibility without complexity, balancing authority with approachability. Clear structure, restrained design, and plain language are essential to help potential clients quickly understand expertise, areas of practice, and how to make contact. We support legal businesses by creating websites that reinforce professionalism while remaining practical and easy to use.
What We Did
The goal of this project was to refresh ERA Legal’s existing website to better align with their corporate positioning and long-established reputation. The focus was on improving visual clarity, modernising the look and feel, and ensuring the site clearly communicates who the firm is, what they do, and how clients can engage with them.
How we did it
The website was approached through structured planning and refinement, guided by the initial brief and discovery work.
Key considerations included:
- Clarifying site structure and navigation so users can easily find practice areas, people, and contact details
- Updating the visual design to a more corporate palette aligned with the firm’s preferences and brand direction
- Presenting content in a clear, direct manner that reflects ERA Legal’s no-nonsense and commercially focused approach
- Ensuring the site is straightforward to navigate across devices, with logical page layouts and consistent styling
Outcomes
The refreshed website provides ERA Legal with a cleaner, more professional digital presence that aligns with their standing as an established Sydney law firm. The site supports clarity and ease of use, reinforces trust through structured content and restrained design, and offers a solid foundation for ongoing visibility and client engagement.
Frequently Asked Questions
How do you approach websites for law firms and legal practices?
We focus on clarity, credibility, and structure. Legal websites need to communicate expertise without overwhelming visitors, so we prioritise clean layouts, clear navigation, and practical content presentation.
Can you work with existing branding and style guides?
Yes. Where branding already exists, we design within those guidelines and refine the website so it feels consistent, professional, and cohesive.
Do you help with website structure and content direction?
We guide the overall structure of the website to ensure information is easy to find and logically organised. This includes page hierarchy, navigation flow, and content emphasis, based on the discovery and strategy phase.
Is the website designed to support future growth?
Yes. Websites are built with flexibility in mind, allowing for future updates, additional content, or marketing activity without needing a full rebuild.
Do you only design the website, or do you support strategy as well?
Our work is informed by upfront discovery and strategy, ensuring the website aligns with business goals, audience needs, and the firm’s positioning within its industry.
Ready to Plan Your Website?
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