Website Portfolio > Cubetape
Cubetape
Cubetape is a global logistics technology business delivering mobile freight dimensioning through a digital tape measure solution. The website was redesigned to clearly explain the problem Cubetape solves, shift the narrative from product-led to solution-led, and support international growth, particularly within the US market.
Industry:
Logistics and Freight Technology
Website Type:
Product and lead generation website
Why We Support Businesses in This Industry
Logistics and freight businesses operate in highly regulated, efficiency-driven environments where accuracy, compliance, and speed matter. Websites in this sector must do more than describe a product – they need to clearly communicate operational value, reduce friction for decision-makers, and build confidence across multiple markets. Clear messaging, structured information, and solution-focused storytelling are essential to support adoption, compliance, and long-term growth.
What We Did
The goal of this project was to reposition the Cubetape website so it clearly articulated the problem of inaccurate freight dimensioning and positioned Cubetape as a practical, compliant solution. The website needed to move away from fragmented, product-heavy content and instead present a clear value proposition aligned with Cubetape’s expertise, audience needs, and international expansion plans.
How we did it
We worked closely with the Cubetape team through a structured planning and discovery process to clarify messaging, priorities, and user journeys before design and build.
Our approach focused on:
- Reframing the website structure around solutions and use cases rather than product features
- Simplifying navigation to reduce complexity and remove unnecessary pages
- Creating consistent, brand-aligned layouts across all pages
- Improving content clarity so users quickly understand what Cubetape does and why it matters
- Supporting accessibility and usability for a global, compliance-focused audience
- Incorporating real imagery and clear visual hierarchy to support understanding and trust
Outcomes
The final website provides a clearer, more cohesive representation of the Cubetape brand. The refreshed structure makes it easier for visitors to understand the problem Cubetape solves, how the solution works, and what action to take next. The site now feels aligned, professional, and purpose-built to support credibility, trust, and future growth across multiple regions.
Client testimonial
The accentuate team is exceptional. With over 16 years experience in marketing, I can confidently say that working with Eden, Anina and Elise plus the rest of the team has been nothing but outstanding. Their work consistently exceeds expectations, and for any small business looking to scale, their expertise is invaluable. Thank you for being such a dedicated and talented team to collaborate with.
Owner
Frequently Asked Questions
Do you have experience working with logistics and freight businesses?
Yes. We regularly work with operational and compliance-driven industries where clarity, structure, and trust are critical to website success.
Can you help reposition a website from product-led to solution-led?
Absolutely. This is a common challenge in technical industries, and our process focuses on reframing messaging around real-world problems and outcomes.
How do you approach websites for international audiences?
We plan structure, messaging, and usability with global markets in mind, ensuring content is clear, adaptable, and easy to localise where needed.
Will you help simplify an overly complex website?
Yes. We prioritise clarity and usability by removing unnecessary pages, streamlining navigation, and improving information flow.
Do you work collaboratively with internal teams?
We take a collaborative, partner-led approach, ensuring key stakeholders are involved during discovery and planning to achieve the best outcome.
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