Marketing Case Study > Irises Support Services
Irises Support Services Marketing Case Study
Building a structured NDIS Marketing System to generate consistent NDIS enquiries and reduce reliance on referrals.
Industry:
NDIS & Allied Health Support Services
Marketing Services
Meta Ads
Customer Acquisition Growth System
Website
https://irisessupportservices.com.au/
About the client
Irises Support Services is a Melbourne-based NDIS and Allied Health provider supporting children and adults with a wide range of disabilities and mental health needs.
As a registered NDIS provider, Irises delivers personalised, person-centred support across Support Work and Allied Health services, including psychology, occupational therapy, recovery coaching, respite, daily living assistance, and community participation.
Driven by strong values of compassion, consistency, and empowerment, Irises is committed to helping NDIS participants build independence, confidence, and life skills through genuine human connection and holistic care.
Our marketing approach
Irises partnered with Accentuate to implement structured NDIS marketing support and move beyond unpredictable referral-based growth.
Like many NDIS providers, Irises had strong service delivery but lacked a clear NDIS marketing system to consistently generate participant enquiries.
Our goal was to build a complete NDIS lead generation system — a structured, repeatable framework that could:
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Generate consistent NDIS leads
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Capture and track participant enquiries
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Automate follow-up
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Improve lead-to-appointment conversion
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Reduce reliance on word-of-mouth referrals
This NDIS marketing system replaced guesswork with clarity. Every enquiry generated through NDIS advertising was captured, followed up via automation, tracked in a defined pipeline, and progressed toward onboarding.
The result was a scalable NDIS client acquisition strategy designed for long-term growth.
Services Implemented
A fully connected NDIS Marketing System including:
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Paid outreach campaigns
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High-converting landing pages
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Online booking flows
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Automated email and SMS follow-ups
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Lead tracking dashboards
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Conversion reporting
This system was designed specifically for NDIS providers, supporting the full journey from first enquiry through to confirmed client onboarding.
It ensures that no NDIS lead is lost due to delayed follow-up or manual oversight.
The Results
Irises has successfully transitioned to a structured, system-led NDIS marketing strategy.
Instead of relying heavily on referrals, they now have an active NDIS marketing system generating ongoing participant enquiries.
Marketing Results Snapshot:
Meta Ads Performance
New leads generated
28
Impressions
96,000+
Clicks
5,000+
Customer Acquisition Growth System Results
Lead-to-appointment conversion rate
57.7%
Client testimonial
“Accentuate helped us put proper structure around our marketing and enquiries. The Growth System has given us a clear, automated way to manage leads, follow up consistently, and move people through to bookings without everything relying on manual effort. In just one month, we converted three new clients through the system and continue to see steady results as campaigns are refined and optimised. Having everything connected and systemised has made a real difference to how we grow.”
Sarah Greaves
Director, Irises Support Services
Marketing Services
Marketing that connects the dots — from first click to long-term growth. No more random posts or disconnected campaigns.
SEO & Blog Content
Google & Meta Ads
Email Marketing & Automations
Social Media Strategy & Management
Digital Marketing Strategy Sessions
digital growth planning
