Website Portfolio > Cubemetrix
Cubemetrix
Cubemetrix provides mobile freight dimensioning technology that helps logistics businesses capture accurate shipment data where freight moves. The website brings Cubetape and Cubemetrix together under one clear brand, helping businesses understand the solutions available and take the next step towards booking a demonstration.
Industry:
Freight Technology and Logistics
Website Type:
Brochure
Why We Support Businesses in This Industry
Freight and logistics businesses depend on reliable shipment information to make informed operational decisions. When dimensions and other shipment details are captured manually or across disconnected systems, teams can face avoidable administration, disputes and uncertainty.
A clear digital presence helps freight technology businesses explain complex solutions in practical terms. By making product options, relevant applications and supporting evidence easier to understand, a website can help logistics teams assess how a solution fits their operations and identify the right next step.
What We Did
The goal was to bring Cubetape and Cubemetrix together through a cohesive, modern website that communicates the combined offering clearly and supports the needs of different freight and logistics audiences.
The website needed to present the value of mobile freight dimensioning, explain the available solutions and help visitors find relevant information for their business. It also needed to build confidence through product information, customer evidence and clear pathways to enquire or book a demonstration.
How we did it
The project brought together the website brief and discovery strategy to establish a clearer brand presentation, more purposeful content structure and more direct visitor journeys.
The approach focused on:
- Clearer positioning: Bringing the Cubetape and Cubemetrix offerings together under one consistent digital presence.
- Audience pathways: Helping shippers, freight brokers, third-party logistics providers and carriers find information relevant to their operations.
- Product clarity: Explaining the available dimensioning solutions and how the different product configurations fit into the offering.
- Trust and evidence: Creating opportunities to present customer testimonials, case studies and supporting information.
- Usability and accessibility: Organising information so visitors can navigate the site and understand the offering without unnecessary complexity.
- Clear next steps: Supporting enquiries and making it easier for visitors to book a product demonstration.
The visual direction was intended to balance a sophisticated, technology-focused presentation with engaging product communication, using a black, orange and white palette.
Outcomes
The website brings the combined Cubetape and Cubemetrix offering into a more unified digital experience, with a focus on communicating the proposition and helping visitors navigate the available solutions.
The resulting content structure supports clearer pathways for different customer groups, provides space to explain product options and customer evidence, and directs interested visitors towards an enquiry or demonstration.
The approach is aligned with Cubemetrix’s goal of making its freight dimensioning technology easier to understand, while presenting the brand in a modern, professional and forward-looking way.
Client testimonial
Accurate shipment data is critical across our 28 warehouses. Solutions like Cubemetrix offer a scalable way to capture defensible data, protect margins, reduce disputes and build client trust. For any 3PL, it’s well worth a serious look.
Global 3PL Network
Owner
Frequently Asked Questions
What should a freight technology website communicate?
A freight technology website should explain the problem a solution addresses, how it fits into existing operations and what makes the offering relevant to its intended audience. Clear product information and practical examples help visitors assess whether the solution suits their needs.
How can a website explain complex dimensioning solutions?
A clear content structure can separate information by audience, product and use case. Explaining the available configurations in straightforward language helps visitors understand their options without having to interpret technical details all at once.
Why is customer evidence important for logistics technology businesses?
Customer testimonials and case studies can demonstrate how a solution is used in real operational settings. They give prospective customers additional context when evaluating a technology that affects shipment data, workflows and business processes.
How can a website support different freight and logistics audiences?
Dedicated pathways for shippers, freight brokers, third-party logistics providers and carriers can help visitors find the information most relevant to their role. This makes the experience more purposeful than presenting every audience with the same general message.
How can a website help generate product enquiries?
Clear product explanations, relevant supporting evidence and visible calls to action help visitors understand the offering and identify what to do next. For a business such as Cubemetrix, enquiry pathways and demonstration booking options can support visitors who want to explore the technology further.
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