Website Portfolio > Mower City Tweed
Mower City Tweed
Mower City Tweed Heads needed a refreshed eCommerce website that made it easier for customers to browse, compare and purchase outdoor power equipment online. The project focused on creating a more modern shopping experience while supporting the business’s local service, repairs and expert advice offering.
Industry:
Outdoor power equipment retail and servicing
Website Type:
eCommerce website
Why We Support Businesses in This Industry
Outdoor power equipment businesses need websites that do more than display products. Customers are often comparing brands, prices, stock availability, finance options and servicing support before they decide where to buy.
For retailers in this sector, the website needs to support both online purchasing and local trust. A clear structure helps customers browse mowers, chainsaws, pressure cleaners, parts and accessories, while service and repair information gives buyers confidence that support is available beyond the sale.
What We Did
The goal was to create a fresh, more professional eCommerce website that retained Mower City Tweed’s existing brand direction while improving the shopping experience. The project was shaped around the client’s need for easier product browsing, a smoother checkout process, stock level control and stronger pathways for online sales.
The website also needed to reflect the business’s core values of customer service, expert advice, reliability, quality products and competitive pricing, while supporting homeowners, property owners and professional landscapers looking for trusted outdoor power equipment.
How we did it
Through the Website Design Brief and Digital Discovery Session, Accentuate identified the key priorities for the website: modernising the eCommerce experience, improving checkout usability, supporting inventory control, and balancing online sales with click and collect and service requirements.
The approach focused on:
- Creating clear product pathways across major categories including push mowers, ride-on mowers, power equipment, chainsaws, pressure cleaners, parts and accessories, commercial, used and specials.
- Keeping customer actions visible through shop, add to cart, contact, login and click and collect pathways.
- Highlighting featured products, current specials and brand-based browsing to support product discovery.
- Supporting local trust by presenting the workshop and service facility, finance options, advice resources, brand catalogues and direct contact details.
- Considering the difference between shippable products and larger equipment that may require local pickup, setup or servicing support.
Outcomes
The website now gives Mower City Tweed a clearer online presence for its product range, local expertise and service offering. Customers can browse by product type, view featured products and specials, shop by brand, access finance information, and find service and contact details from one central website.
The refreshed structure better aligns the website with the business’s customer experience goals: making it easier to find the right equipment, understand available support, and move confidently towards purchase or enquiry.
Frequently Asked Questions
How can Accentuate support outdoor power equipment retailers with eCommerce websites?
Accentuate helps structure the website around how customers actually shop, including product categories, specials, brands, checkout pathways, stock considerations, click and collect, and service information.
Can a website support both online sales and in-store collection?
Yes. For outdoor power equipment businesses, the website can be planned to separate shippable items from larger products that may require setup, local pickup or workshop support.
How do you make a large product range easier to browse?
Clear categories, featured products, current specials, brand pathways and simple navigation help customers move through a large range without feeling overwhelmed.
Can service and repair information sit alongside an online store?
Yes. Service and repair content can be included as a clear pathway for customers who need workshop support, equipment maintenance or advice before or after purchase.
How can a local retailer compete online with larger brands?
A strong website can focus on the areas larger retailers often cannot communicate as clearly, such as local knowledge, trusted advice, product setup, servicing, collection options and direct customer support.
What content should an outdoor power equipment website include?
Helpful content may include product categories, brand information, current specials, finance options, service and repair details, contact information, business hours, product advice and catalogue resources.
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