Hotgas Marketing Case Study

Hotgas is a family-owned and operated LPG gas supplier on the Sunshine Coast, proudly serving local households and businesses since 1990. As an independent residential and commercial LPG supplier, Hotgas provides reliable home gas delivery, BBQ gas bottle supply, and small business LPG services across the Sunshine Coast and Gympie regions.

Built on values of honesty, reliability, and friendly service, Hotgas employs 100% local staff and has become a trusted part of everyday life across the region. With over 35 years of history, the business has grown from a small local operation into a well-established independent LPG delivery company servicing residential customers, hospitality venues, and small businesses.

Hotgas believes it is in the business of people first — delivering dependable LPG gas solutions, home gas refills, and ongoing bottle delivery services backed by genuine local service.

Hotgas partnered with Accentuate to implement a structured LPG supplier marketing strategy designed to generate consistent enquiries for residential LPG delivery, BBQ gas supply, and small business gas services across the Sunshine Coast.

As a local gas delivery company operating in a competitive utilities market, Hotgas needed stronger visibility for high-intent searches such as “LPG supplier Sunshine Coast”, “home gas delivery”, and “BBQ gas refill near me”.

Our approach combined LPG digital advertising, local SEO for gas suppliers, and ongoing brand engagement to increase enquiry volume, improve Google Maps visibility, and position Hotgas as the trusted independent LPG provider in the region.

Services Implemented

Meta Ads: Conversion-focused LPG advertising campaigns built specifically for gas delivery lead generation. Campaigns targeted homeowners and small businesses actively searching for reliable LPG suppliers and bottle delivery services across the Sunshine Coast.

Organic Social Media: Consistent local content supporting community engagement and reinforcing Hotgas as a trusted Sunshine Coast LPG and gas delivery provider.

SEO: Strategic local SEO for LPG suppliers, improving rankings for key commercial search terms including “LPG delivery Sunshine Coast”, “home gas supplier”, “BBQ gas refill”, and “gas bottle delivery near me”, while strengthening Google Maps and organic search presence.

Since implementing a structured LPG digital marketing system, Hotgas has seen steady and measurable growth across paid advertising, organic engagement, and local search visibility.

By combining consistent optimisation with deep understanding of local LPG demand, digital marketing has become a reliable contributor to ongoing business growth and enquiry generation.