Website Portfolio > VTackle
VTackle
VTackle Fishing is a Melbourne-based fishing tackle retailer and wholesaler with over 25 years of industry experience. The website was designed to support both direct-to-consumer and wholesale customers through a clear, scalable ecommerce platform that reflects the brand’s community-driven values and product expertise.
Industry:
Fishing and outdoor recreation retail
Website Type:
Ecommerce website with wholesale functionality
Why We Support Businesses in This Industry
Fishing and outdoor recreation businesses rely heavily on trust, product knowledge, and community connection. Customers want confidence in the quality of what they are buying and clarity around how products are sourced, used, and supported. A well-structured website plays a critical role in showcasing expertise, simplifying purchasing, and supporting both retail and wholesale audiences without friction.
We support businesses in this sector by building websites that prioritise usability, product clarity, and long-term scalability while reflecting the hands-on, community-first nature of the industry.
What We Did
The goal of the VTackle Fishing website was to completely rebuild an outdated online presence and create a modern ecommerce platform that could support retail sales, wholesale ordering, and future growth. The project focused on delivering a fresh, flexible website that aligned with VTackle’s values of quality, reliability, and community support, while making it easier for customers to browse, buy, and engage with the brand online.
How we did it
The project began with a Planning Call and Discovery Session to understand VTackle’s history, customer base, product range, and operational needs. From there, the website was designed and structured to support both retail and wholesale users while remaining easy to manage and expand.
Key considerations included:
- Clear product categorisation and navigation for a large ecommerce catalogue
- Separate pathways for retail customers and wholesale stockists
- Customer login functionality to support wholesale ordering
- A layout that highlights product quality, industry knowledge, and community focus
- A scalable structure to support future features such as loyalty programs and inventory tools
The design approach allowed flexibility while maintaining clarity, ensuring the site could evolve alongside the business.
Outcomes
The finished website provides VTackle Fishing with a professional, modern online presence that better reflects the brand and its experience. Customers can now navigate the product range more easily, understand what sets VTackle apart, and shop with confidence.
The website also establishes a strong foundation for ongoing growth, supporting wholesale relationships, future functionality, and consistent brand presentation across digital channels.
Frequently Asked Questions
Do you build ecommerce websites for retail and wholesale businesses?
Yes. We design ecommerce websites that can support both direct-to-consumer sales and wholesale ordering, with clear user pathways and scalable functionality.
Can you rebuild an existing website rather than starting from scratch?
Absolutely. Many projects involve a complete rebuild of an existing site, improving structure, usability, and clarity while retaining what matters most to the business.
How do you approach large product catalogues?
We focus on clear navigation, logical categorisation, and user-friendly layouts so customers can quickly find and purchase products without confusion.
Will the website be able to grow with the business?
Yes. All websites are built with future growth in mind, allowing for additional features, integrations, and content as the business evolves.
Do you work with businesses that have both online and physical locations?
Yes. We regularly support businesses that operate both online and offline, ensuring the website complements in-store operations and customer relationships.
Ready to Plan Your Website?
We’ll help you figure it out — one clear, strategic step at a time.
Book a Website Planning Call